Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience
Hubspot
JULY 23, 2020
In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.
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