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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

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2020 Social Media Trends, According to HubSpot's Social Media Professor

Hubspot

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. The world is numb to generic social media broadcasts. The world is numb to generic social media broadcasts. Let's take video content as an example.

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13 Things NOT to Do on Facebook

Hubspot

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101
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The 10 Best Webinar and Webcasting Tools

Webbiquity

Presenting results of original research is often a strong draw. But social media, paid advertising, and influencer marketing can also play important roles. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. Is your information unique? Image credit: Karolina Grabowska from Pexels. WebinarNinja.

Webcast 363
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How to Research like HubSpot’s Research Team

Hubspot

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

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How to Schedule a Post on Facebook: A Step-by-Step Guide

Hubspot

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily. billion users.

Facebook 101