Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? billion, are active social media users.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Technology promises to help in multiple ways.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Sprout Social

OCTOBER 25, 2022

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Focus on building awareness within targeted audiences and grow from there. What is brand awareness?

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Buyers today spend 45% of the sales journey researching independently and only 17% meeting with all potential suppliers. Segment Your Audience.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

SmartBrief - Marketing

JULY 25, 2023

Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. Consumers crave real-life content.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Engagio

FEBRUARY 6, 2020

No matter who the decision-maker is, B2B businesses must keep making an impact upon their audience and succeed in getting their notice and engage them. On a positive note, HubSpot research placed emails as the most preferred method of communication with B2B decision-makers. 5 – B2B Social Media Can Still Do a Lot for Your Business.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Video-based systems can now sustain themselves solely through social media outlets, offering a trove of potential clients that can be reached using the phone in your pocket.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Buyers today spend 45% of the sales journey researching independently and only 17% meeting with all potential suppliers. Segment Your Audience.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Not convinced that social selling will work for you?

Statistics 76

Statistics Social Media Social Marketing Media 76

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. The advertising industry is at a crossroads with changes in privacy that will ultimately limit advertisers’ ability to reach their target audiences.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Valasys

APRIL 3, 2023

AI-powered intent analysis can also help identify relevant topics, keywords, and content formats that resonate with the target audience, and optimize the content distribution and promotion channels accordingly. The various intent data types The organization that collects the initial data defines the intent data type.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

The Lead Agency

FEBRUARY 8, 2023

This is a generation of digital natives who want to conduct most of their research anonymously. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Webbiquity

JULY 27, 2021

” In other words, companies that maintain or increase marketing spend, counter to the trend reported by Gartner, are likely to gain market share at the expense of the budget cutters. Social media advertising in contrast, particularly on networks like LinkedIn and Facebook, offer precise targeting.

CMO 205

CMO Gartner Budget Programs Spending 205

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Brandpoint

JUNE 18, 2020

As such, your marketing team will need to meet frequently to revisit current plans and decide whether they still apply to the changing needs of your audiences. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report.

Work Management 118

Work Management Marketing Management Service Planning 118

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. In her “downtime,” she authors best-selling books, provides content marketing and marketing writing training, pens numerous blogs for social media, and speaks at national and international conferences and events.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. Audiences will respect your brand and be more inclined to feel connected to your company over competitors. The Power of Social Media. Importance of Brand Equity.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Albert

JULY 26, 2018

Head of Search & Display Data Research. Meanwhile, Gartner Research Director Manjunath Bhat declares that “robots are not here to take away our jobs, they’re here to give us a promotion.”. by Noa Segall. Are Marketers Prepared to Make the Most of AI?

Budget Programs 68

Budget Programs Ad Frequency Advertising Agencies Gartner 68

Porch Group Media

AUGUST 14, 2019

According to research by Oracle, 81% of ecommerce retailers stated that customer acquisition was their biggest marketing investment priority. 1) Social Media Shopping. In another survey from Curalate, 52 percent of respondents discovered a new retail product on Facebook that they were interested in buying.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

Valasys

FEBRUARY 26, 2020

Delivering advertising assets to audiences in specific accounts with custom messaging & offers informed by the organization’s ABM strategy & customer needs. Account-Based advertising can help improve the click-through rate from the display ads as a broader audience is targeted.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Valasys

FEBRUARY 10, 2020

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner. As the research methodologies of the customers have evolved, it has led to a marketing paradigm shift from a product-focused approach to a customer-focused approach.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Brandpoint

SEPTEMBER 11, 2018

Typically, when many marketers hear the term “influencer marketing,” we imagine a sponsored post on a popular Instagram or Facebook account. He explained the power of original research and how it becomes more interesting and more credible when you recruit industry experts to comment on it.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Marketing Insider Group

FEBRUARY 5, 2024

(Slideshare) 80% of marketers using audience segmentation report a rise in sales. Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. Get the style, content and message right for the audience – a hands-on user will want interface detail whereas a senior manager is likely to want more strategic value. The little things make a big difference.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Valasys

FEBRUARY 28, 2020

According to research by Accenture , more than 90% of companies currently have some form of customer engagement or loyalty program. Content needs to be highly relevant & useful for a group of audiences. In short, the audience centricity matters. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

accelerate agency

APRIL 12, 2023

Your SaaS marketing strategy needs to be catchy and simple, yet still informative enough for the target audience to grasp the product’s ability to solve their problems. For this to work, you need to publish high-quality content that aligns with the interests of your target audience.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Outbrain

DECEMBER 18, 2019

Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). One technique of hyperlocal targeting is “geofencing,” where you mark out specific areas where you want to serve your advertisements to a particular geographic audience.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. While sales teams refer to customers as ‘accounts’, marketers prefer to ‘personify’ their audiences using buyer personas. They can be divided into 4 categories: Owned, Earned, Paid, and Paid Social Media.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

accelerate agency

OCTOBER 21, 2020

Your SaaS marketing strategy needs to be catchy and simple, yet still informative enough for the target audience to grasp the SaaS product’s ability to solve their problems. . The topics you choose to write about should align with the interests of your target audience. Facebook marketing for small business.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Metadata

JANUARY 25, 2023

In her fireside chat, she shares why demand generation is the ticket to reaching B2B audiences today (and how to get leadership on board, too). How to use demand generation to reach the modern B2B buyer According to Gartner research, when B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Marketing Insider Group

JUNE 21, 2011

And our customers are doing more social and web surfing on their devices. According to this latest research from MarketingSherpa (above), the largest increase in online media consumption in the past year is happening with mobile apps, followed by online TV/media viewing and watching videos. Mobile is important. 72% of the U.S.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

Canadian Marketing Association

JANUARY 5, 2016

According to Gartner Group research, 32% of buyers will never contact a sales person before deciding to make a purchase decision. Why do you have social media accounts? Within your guiding principles, document who your audience is and why, your brand values and the purpose and format of each channel you choose for content.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

The Lead Agency

AUGUST 20, 2020

B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. Daily audio and video calls on WhatsApp and Facebook Messenger more than doubled as the virus spread.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147