WriteSpark

FEBRUARY 2, 2010

Facebook, Twitter). The slide-like appearance, shorter text, and greater use of visuals and multimedia can make e-books seem like "fluff," especially for technical audiences. The call to action can provide a link for immediately taking the next step. You can also embed links to forward the e-book through social bookmarking sites (e.g.,

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

AUGUST 13, 2013

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Content is tailored to address multiple audiences. You'll see the results in better content that is also better matched to its audience and purpose.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Content is tailored to address multiple audiences. You''ll see the results in better content that is also better matched to its audience and purpose.

Copywriting 120

Copywriting Case Study Case Studies Paper 120