Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 295

Paid Search Agency B2B Marketing Examples Enterprise Management 295

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Given below are some of the best examples of integrated marketing campaigns that you can learn from. Marketing leaders are 1.5

Paid Content 86

Paid Content Campaigns Examples Advertising Agencies 86

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. How you do that depends on your audience and your products/services. You can follow these few simple steps to build your strategy: Research Your Audience. 5 Examples of Phygital Marketing .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. These blogs really know their audience and use targeted content and design. Tapping influencers means the blog reaches a much wider audience too.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 118

Social Media Examples Work Management Media 118

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 89

Analysis Marketing AI Examples SWOT 89

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. This gives us a glimpse into just how big of an impact you can make if you know how to capitalize on the trends that are capturing your audience’s attention. Get comprehensive insights with Sprout Social.

Trends 124

Trends Social Media Analysis Creativity 124

Buffer

OCTOBER 6, 2022

Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. 🖊️ This interview has been edited and condensed for clarity Q: I’m so excited to have you on for Social Proof, Katelyn! I was also working on growing my social media following to grow awareness of the company more broadly.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Did you know there are countless ways to use AI in social media ?

Examples 81

Examples ROI Planning Work Management 81

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Examples of Nostalgia Marketing.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Search Engine Journal

DECEMBER 31, 2022

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

Social Media 145

Social Media Social Marketing Examples Media 145

SocialPilot

JANUARY 29, 2024

This gives them more power to reach their target audience with their product and services. It is important to find someone with a similar audience base as your niche. You should be the answer to all the questions their audience has. Examples : [FirstName] + [YourCompany] = Collaboration? We’d love to provide more details.

Examples 94

Examples Marketing Proposals Outreach CAN-SPAM 94

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Digilant

FEBRUARY 7, 2023

In 2022, internet users worldwide used social media for an average of 147 minutes every day. As the amount of time spent on social media platforms continues to increase, it’s more important than ever for advertisers to hone their paid social strategies and successfully reach their target audiences.

Paid Content 52

Paid Content Social Media Media Demographics 52

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? How can you craft headlines that resonate with your audience and drive engagement? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Contently

JUNE 29, 2021

But they also had a goal of appealing to a younger audience that would become the C-suite of tomorrow. “For Gen Z and millennials, it’s not just a ‘nice to have’ to be aligned with their social impact priorities and beliefs,” Westbrook explained. That is the future of Perspectives.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

ClearVoice

SEPTEMBER 14, 2022

Here are some examples of how ad copy works, what makes it resonate, and which brands are using it in incredible ways. Ad copy is used traditionally in print advertising but has moved into the online space as the text used in search ads, social media ads, and website ad copy. Excellent ad copy examples. Know your audience.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. But what about its role in society? It can impact your bottom line as well.

Examples 93

Examples Paid Search Agency Burn Rate Planning 93

EveryoneSocial

JULY 14, 2022

We know social selling works. In fact, companies that actively engage in social selling are 40% more likely to achieve revenue goals. But what exactly does social selling look like in action? Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Unbounce

FEBRUARY 17, 2022

How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? Let’s talk about creative advertising, how it can inspire your campaigns, and check out seven examples of creative advertising that made a strong—and often hilarious—impression. Be memorable. ” Heropost.

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started!

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Search Engine Journal

DECEMBER 19, 2022

Learn how to create the type of content that social media audiences will want to share with their connections. The post 9 Examples of Highly Shareable Content appeared first on Search Engine Journal.

Examples 110

Examples Content Social Media Media 110

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. At the same time, they took to social media to find and connect with their targets.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? According to other data , more than half of people using social networks suffer from FOMO.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. For example, if you sell trendy women’s clothing, your ideal customer may be female, in her 20s or 30s living in a major metropolitan area.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Even mass market brands like Pacsun have made heavy investment in connecting with audiences in the metaverse.

Examples 106

Examples Brand Identity Branding Multi-Channel 106

Hubspot

FEBRUARY 27, 2020

It's important to keep that concept in mind when you're learning about social media target audiences. Since you can't target everyone (though you can sell to anyone), you have to define, identify, and understand your audience so you can speak to them on social media. How to Find Your Target Audience on Social Media.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Examples 140

Examples Campaigns Design Planning 140

Vision6

APRIL 19, 2023

This article will show you how to create effective anniversary emails that engage your audience and strengthen customer loyalty. Examples of anniversary emails 1. An excellent anniversary email example is Grammarly’s birthday email, which offers a discount and highlights the user’s writing accomplishments with the app.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Rev

APRIL 19, 2023

There are three main methods of cold prospecting used by B2B sales reps: Cold calling Cold emailing Cold messaging on social media platforms like LinkedIn Let’s take a look at each method. Cold calling techniques and examples One of the best ways to improve your cold calling success rate is to research your prospect ahead of time.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78