Event Marketing, Trade Show and Wikipedia

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia. The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. A lot of marketers would probably like to be in Susan Popper’s shoes. Audience size. Our ROI analysis looks like this: . .

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

How to Calculate Social Marketing ROI

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