Webbiquity

FEBRUARY 21, 2019

Technology plays a huge role in contemporary exhibitions and trade shows. Does it fit your audience? Whatever technology you are adding, you need to make sure it aligns with your audience. Guest post by Stephen Lindsay. With careful planning and realistic deadlines, even complex technology should be manageable.

Work Management 200

Work Management Trade Show Paid Search Agency Marketing Management 200

Webbiquity

JULY 3, 2018

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand.

Trade Show 176

Trade Show Tips ROI Marketing Management 176

Webbiquity

SEPTEMBER 12, 2023

Among the high-level findings: Overall, most marketers and event organizations are planning roughly a 50/50 split for in-person events and virtual/hybrid gatherings (though hybrid is a very small share) in the coming year. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Webbiquity

SEPTEMBER 25, 2018

While there’s pretty much a consensus among marketers that blogging is productive, video is hot, and budgets are too small, there are also areas where opinions diverge. Respondents in the B2B Marketing Zone study split on the effectiveness of: Google AdWords (now Google Ads); email marketing; event marketing; and their.

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

Webbiquity

JULY 27, 2021

Here’s how those budget cuts are likely to impact five specific marketing budget line items, and how B2B marketers can shift tactics to get the most out of their remaining budget dollars. Live Events Won’t Roar Back.

CMO 203

CMO Gartner Budget Programs Spending 203

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. “We already know that video is a high-value medium that offers great potential for engagement from audiences. Marketing Technology Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

APRIL 27, 2021

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

FEBRUARY 4, 2015

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Content is extremely important for social event marketing.

Social Media 100

Social Media Optimization Peer-to-peer Media 100