B2B Event Marketing: Start a Better Conversation at the Booth With Interactive Content
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OCTOBER 30, 2015
Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees.
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