audience trade 
Paul Gillin
MAY 27, 2010
The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Online friends frequently become real ones when they arrange meet ups at trade shows and events.
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. A lot of marketers would probably like to be in Susan Popper’s shoes. Audience size. Our ROI analysis looks like this: . .
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