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KoMarketing Associates

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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

was digital marketing and social media, followed by marketing and audience research (5.1). Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). This was followed by social media marketing (84%) and events (71%), such as trade shows and webinars.

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How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

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How to Leverage New Technology in B2B Marketing

KoMarketing Associates

In addition, the data offers valuable target market feedback that can be used to inform campaigns, such as who your audience follows on social media and what topics they talk about most. You can invest in creating more video content that is easily consumable and may be more engaging for your audience. Live Video.