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What Working at an Apple Store Taught Me About Good Event Marketing


I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates. Promote the event on all channels. Promote the event during the event.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Develop a list of targets you want to seek out during the event. Get involved with the event.

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

B2B Lead Generation Blog

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. They need to do the same with trade shows. Trade-show registration lists.

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different

Great B2B Marketing

What is the same: Booth giveaways can still attract an audience. Almost every vendor at the show I attended had a giveaway offer of some type. Your competitors also went to marketing school and some have large budgets to come up with clever, wide-bore campaigns. Pre-show and post-show promotion is still critical. Don’t waste your money and time on trade show event marketing if you can’t follow up quickly and professionally. From laptops to pads to smartphones, technology is a ubiquitous part of the modern trade show.

5 Reasons Why Trade Shows Are Key to Your Marketing Mix


Opentopic blog >> Today, more than ever, marketing is all about relationships. Event marketing offers a unique opportunity in this changing industry as you are able to be face-to-face with your audience. Marketing ROI undefinedWe are continuing to shy away from the traditional practice of just pushing products and, instead, putting an emphasis on building real connections with customers. What better.

Digital Developments in Event Marketing


Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology. Virtual events.

10 Event Marketing Tips to Accelerate B2B Lead Generation


In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. Think about the experience you want your target audience to enjoy and remember. That’s not true anymore.

10 Tips for Better Event Marketing

Marketing Action

After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations – and more than 40% consider it critical. Here are 10 tips for making the most of events: 1.

How to Modernize an Old-School Event Marketing Strategy


Trades shows and events. A marketer''s best friend? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I''m all about finding ways to draw people in instead of interrupt them to get my message heard. 1 Using space at an event to promote your product. Right?

How to Optimize Events with Social Media [Infographic]


Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Blogs.

B2B Event Marketing: Start a Better Conversation at the Booth With Interactive Content


Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees. Want to see how you could get more from events?

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Modern B2B Marketing

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. There are not many other tactics in a marketer’s toolbox that can deliver the same impact as an event.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?

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Be Prepared! 8 Tips for Planning a Successful Webinar


Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. But without the right plan in place, you run the risk of low attendance and unengaged audiences. Once you’ve determined the goal, you can identify the target audience, topic, and promotional plan. What does it take to create a strong webinar plan?

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Why Marketers Are the New Wingmen

Modern B2B Marketing

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. As someone who’s traveled around the world to hundreds of events, I’ve learned some very important tricks of the trade (pun intended): always give away good swag, plan ahead like it’s your wedding, and, most importantly, bring your A-team.

8 Ways to Maximize the Value of Online and In-Person Events


Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell. Most event registrations take place online – and those that don’t probably should.

Your 2017 Resource Guide to Digital Marketing Conferences


Marketing Conference Resources. Additionally, cost, audience size, and digital presence should be taken into consideration. Digital marketing conferences offer a multitude of options. Throughout the year, Act-On Software attends, speaks, sponsors, and hosts events, trade shows, and webinars that support customers and partners. Check out the Trade Shows, Networking Events, and Education Sessions page to get started! Another great place to start is with this amazing marketing reference provided by

How to Create Evergreen Event Themes, Without the Christmas Trees

Modern B2B Marketing

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. If you’re a B2B event marketer like me, you reflect on everything that’s happened in the past year, the final projects that we’re about to wrap up, and what creative themed campaigns we’ll whip up for the new year. Connect to your audience.

Getting Stellar Results from Event Marketing


SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Value Begins BEFORE The Show. 90% of the buyer’s journey falls on the shoulders of marketers, and many marketers use events as catalysts for driving leads through the buyers journey faster. Plus, it’s fun!

13 Events You Should Attend In 2013

It's All About Revenue

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. . The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. 18-22.

June 16 Roundtable: Secrets to Webinar Success

The Point

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. To add this event to your calendar, click here. How do I title my Webinar to attract the right audience? How do I keep the audience engaged?

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. Audience size. Annual.

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100 Tips for Trade Show Lead Generation

B2B Lead Blog

Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Track leads to determine and expand in the shows with the best ROI 9. Tweet. Don’t stop the dialog.

5 Tips For Sponsoring Virtual Events

It's All About Revenue

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6 billion by 2015, according to Market Research Media. Mix It Up.

How Co-Marketing Can Expand Your Reach

Modern B2B Marketing

Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget? It’s a crucial question almost every marketing team on the planet is struggling with right now. Our strategy boils down to one odd, little word: co-marketing. Co-Marketing, Briefly Defined. How Does This Apply to Internet Marketing? Marketing on Steroids.

The 8 Step Guide to Making your First Local Event a Massive Success

Modern B2B Marketing

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads. To Build your Brand.

Marketing Automation is Not Marketing Strategy


We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. Marketers sometimes see automation as a silver bullet.

4 Reasons Why You Can’t Miss Marketing Nation Online

Modern B2B Marketing

Author: Rick Siegfried Aren’t trade shows so much fun? The point is, live, in-person trade shows have their pros and cons. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. Exclusive Marketing Insights.

5 Tips for Flawless Event Email Follow-up

Modern B2B Marketing

by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects. Just remember to always plan your follow-up strategy before the event begins. All email marketing follow-ups should be written before the event takes place. Here are our top 5 tips for event email follow-up: 1.

Tradeshows and Events Drive Highest Quality Leads

Marketing Action

Going to trade shows and in-person events can be an expensive proposition. Companies creating a presence at these events have the extra costs of designing, creating, and shipping booths and signage as well. As it turns out, the good old-fashioned in-person event comes out on top. In fact, every other channel marketers are using had a lower cost-per-lead.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. Event/Trade Show Review.

How to Apply Lifecycle Marketing for Your Agency Clients


Managing marketing campaigns for multiple clients is a balancing act in itself. Strategically Define the Target Audience. Develop a target audience of people who are the intended recipients of messages, advertising and marketing efforts. Now you’ll apply your messaging strategy to the target audience. Marketing Technology Strategy. Internal marketing.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. Event/Trade Show Review.

A Guide to Email Subject Line Creation to Optimize Open Rate


Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. To market sales effectively, it is a must that you have leads which are qualified. Social media marketing has helped in changing the landscape. But marketers are still searching for better ways on how they can reach these buyers. E-Mail Marketing

Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events

PR Meets Marketing

People are concerned about the decline of attendance at physical events or the outright cancellation of these events. Event organizers from publishers to corporate planners are struggling with how to maintain relevancy at a time when the bottom line is ruling decisions about corporate events. . . Starting with AIG and now with Morgan Stanley’s announcement, public corporations are weary of holding large “destination” events that are seen as too extravagant. In addition to outright canceling these events, this is giving rise to virtual events. . .

B2B Lead Generation Blog: Creative lead generation blunder?

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014


Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing. Then there’s the event itself.