illumin

FEBRUARY 22, 2024

Will audiences still choose streaming if they have to watch ads to do so? According to eMarketer analyst Max Willens , “With Netflix, Disney+, and now Amazon including ads, the pendulum has completely swung, and streamers are essentially forcing advertising upon CTV consumers.” The answer?

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

ConversionLogic

JULY 30, 2020

While there may be an abundance of available eyeballs as more people stay home, brands across categories are belt-tightening, and there are naturally fewer dollars available (in the short run) to capitalize on this increase in audience size. Without advanced measurement, these audience segments would simply remain elusive.

Budget Programs 40

Budget Programs Advertising Agencies Funnel Advertising Emarketing 40

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Annoyed audiences have gotten used to ignoring digital ads altogether. Digital ad spending in the U.S. will reach $129.34 That number could get as high as $200 billion in 2023.

Emarketing 127

Emarketing Ads Brand Identity Branding 127

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. In other words, accurate attribution on CTV translates to better performance across the board, allowing brands to reach their audiences at scale and generate measurable results.

Advertising Agencies 120

Advertising Agencies Emarketing Validation Touchpoints 120

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Study your audience and how your brand can satisfy their needs, and only align with shows that represent your values and resonate with your target audience. Content creators are quick to hop on board this rapid audience growth.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Since then, they have had to increase their estimates in subsequent reports.

Social Media 52

Social Media Allocation Emarketing Media 52

Porch Group Media

JUNE 9, 2022

With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey. Movers are a $170 billion audience, representing a lucrative opportunity for brands to establish and maintain customer relationships. – eMarketer.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Liveintent

DECEMBER 13, 2022

While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. Retail media, in particular, has boomed and shows no signs of slowing down. The power of email newsletters.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Content4Demand

FEBRUARY 14, 2020

users ages 25 to 34 , according to eMarketer. While there is certainly no silver-bullet way to engage your audience, these examples will illustrate all the ways you can expand your creative horizons and determine what resonates with your target market. Is your B2B brand using Instagram to engage with its audience?

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. billion by the end of 2027, per eMarketer. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). A total of 80 percent of content marketers use email content to nurture their audiences. eMarketer ). A full 70 percent of marketers use social media listening tactics to research their target audience. ( eMarketer ). eMarketer ). eMarketer ). Jumpshot ). Google ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

illumin

JANUARY 4, 2024

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Mobile spending is increasing year after year; to remain relevant, marketers need to ensure their strategies for Black Friday 2024 include these audiences. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Gracenote Global Video data reveals that streaming platforms offer 84% of the studio-produced video titles accessible to US audiences.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. million the year before, according to eMarketer.

Paid Search Agency 96

Paid Search Agency Ads Advertising Agencies Marketing Automation Services 96

Biznology

JUNE 23, 2017

eMarketer ). Here are 7 key criteria to decide: AUDIENCE: Searchers or friends and fans? Facebook’s audience is looking to find out what others, mostly people they know, are doing and saying. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

QuanticMind

JULY 31, 2023

Pretty sure Gaston isn’t the target audience here. Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Read more from the official release here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 As a savvy business owner you would do well to respond to the flux of consumer expectations and deliver slick, professional video content that reinforces your brand and strikes a chord with your audience. All indications are that voice search, far from being a flash in the pan, is here to stay.

Practices 293

Practices Tips Business Emarketing 293

Content Standard

NOVEMBER 16, 2023

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. These personas go beyond basic demographics and delve into the motivations, challenges, and goals of the target audience.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. What is retail media?

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. And when using both platforms, how can marketers tailor their content to the best target audiences? billion up by 5% year over year.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

SnapApp

AUGUST 3, 2016

So what do they need to know about hacking audience attention spans with interactivity? Data from eMarketer shows that Internet users find interactive content more interesting and prefer this content format (compared to non-interactive formats). What’s happening to our ability to focus? It’s shrinking at an alarming rate.

Emarketing 48

Emarketing Storytelling Class Interactive Marketing 48

Liveintent

APRIL 12, 2023

Improve performance with display ads and Dynamic Audiences Email is a unique beast. Brands can use display ads, coupled with our powerful Dynamic Audiences , to drive conversions on their site. As eMarketer predicts, mobile commerce should account for 43.4% But that’s actually a good thing.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S Precision Audience Targeting.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. Brands can now pick a platform with an audience that matches their own and leverage it for even more in-depth campaigns. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

KoMarketing Associates

JANUARY 21, 2020

Stories provide a way for B2B brands to further engage their audience by asking questions, sharing key insights, and becoming an important source for their target audience. . B2B digital marketers have an opportunity to directly engage with their audience through these channels. Audience Segmentation. Let’s dive in.

Paid Content 157

Paid Content Social Media Tips Media 157

illumin

MARCH 5, 2024

They can be used for wider targeting, audience profiling , and cross-tracking of ads. According to eMarketer , cookies were used for 78% or more of programmatic ad buys across industries as of late Q3 2023, with many advertisers still increasing their cookie ad spend. They are not served by the website.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

B2B Marketing Exchange

JANUARY 24, 2024

Throughout this session, Davidson will take a page out of Swift’s songbook to talk about better connecting with your audience, personalizing content and experimenting with new approaches and technology.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Parse.ly

NOVEMBER 8, 2018

Last year, eMarketer estimated spend on native advertising to be $22.09 We’re excited to share with you the ways we’ve observed these teams—from sales people to campaign managers to heads of content studios—use audience attention data to sell more and keep their clients happy. Pitching: Prove the value of your audience to advertisers.

Sales Cycle 55

Sales Cycle Advertising Agencies Emarketing Distribution 55

Bluetext

APRIL 22, 2020

The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses. . The commercial sector has seen changes in how audiences are reacting to content and consuming media. . Capturing these audiences will require businesses to adapt content and tactics to the current climate. Target Audience Hours.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Marketing Insider Group

JUNE 22, 2020

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. Source: eMarketer. We need to start by reframing B2B content marketing strategy to be audience-centric. Becoming Audience-Centric and Why It Matters. It should be your audience. Analyze audience behavior.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141