Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Convince & Convert

AUGUST 18, 2015

Here’s how it works: Use Big Data to Go True Detective on Your Audience. Affinio collects and organizes insanely detailed information about your Twitter, Instagram, and Pinterest followers, giving you all-new insight into who these people are, and what they consume online. Audience report from Affinio.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. How do you feel about what LinkedIn is doing and how do you believe the LinkedIn audience will react?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

KoMarketing Associates

AUGUST 23, 2016

On the other hand, many B2B brands still struggle to engage their audience on the platform. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. Unique Updates, Tailored to Your Audience. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. They already had a big owned audience. . Their owned audience is nothing more than their existing customer list. What is an owned audience? Your Choices.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. Insights about your persona audience drawn from their activity on Twitter. Strong technology and data partnerships to accelerate the availability of third-party insights about your target audience.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Email Marketing 101 Your audience is gold , or at least the closest thing you have to it. Treasure your audience, value your audience. Do everything in your power to become treasured by your audience.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

SnapApp

NOVEMBER 13, 2015

Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. Connecting with your audience as people is a good place to start. To do that, Penton asked the audience “Which STEM starter kit, model or tool got you hooked on engineering as a career?”. 1,564 YouTube Views.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

markempa

FEBRUARY 16, 2011

He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. Will the audience be delighted?” Here are just a few of Daniel’s favorite takeaways that are worth reading…. Pursue purpose.

Eloqua 120

Eloqua Blogger PR Marketo 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It lets users define and extract audience segments and can push alerts to execution systems as customers change audience segments in real time.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Webbiquity

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How Is PR Changing? by Journalistics. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. This will help you diversify your ads, without sacrificing audience targeting.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Digital B2B Marketing

JUNE 14, 2012

To broadly improve your visibility within your market, you need to focus this content marketing initiative on the priorities your target audience has when they are not in market for or considering your solutions. Get To Know Your Audience It has been said a million times, but it is still critical. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Ledger Bennett

JUNE 25, 2018

Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Chris Koch

DECEMBER 2, 2011

I would have had only slightly less disdain for the audience for these campaigns. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I would have had only slightly less disdain for the audience for these campaigns. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences. “We

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

MAY 9, 2017

Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results. Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. For instance, an ROI tool needs to illustrate potential value to your audience in their own environment, not simply deliver average savings percentages or productivity increases. Put Your Audience First. Be an Expert. Be Discovered.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Marketing Insider Group

NOVEMBER 22, 2011

Content Strategy is about having the content your audience wants. Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. BrennerMichael It starts w/ understanding what your audience wants.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Content Strategy is about having the content your audience wants. Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. BrennerMichael It starts w/ understanding what your audience wants.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Vidyard

MAY 9, 2017

Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results. Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

JANUARY 14, 2015

Vidyard also tracks which videos best resonate with audiences and influence the greatest amount of revenue, helping marketers optimize their investments and make smarter decisions. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard also tracks which videos best resonate with audiences and influence the greatest amount of revenue, helping marketers optimize their investments and make smarter decisions. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

MAY 9, 2017

Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results. Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

SmartBug Media

MARCH 18, 2019

They offer a more professional community of viewers and producers, making the audience of this channel a bit more niche than YouTube’s audience. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. List segmentation by viewer interest and video content.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

KEO Marketing

NOVEMBER 18, 2015

What’s more, audiences are increasingly driving conversations about brands rather than listening to companies talk at them. Their audiences publish it, too. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations.

Public Relations 48

Public Relations Social Media Media PR 48

SnapApp

JANUARY 15, 2015

For companies offering highly technical products and services, it can be challenging to create content that captivates, entertains, and sticks with their audience. The team wanted to fully engage their audience while building recognition of the Atmel brand, technology, and products – without using expensive custom development.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Making sure that your content resonates with your target audience is one of the toughest parts of B2B marketing.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

NOVEMBER 12, 2015

Live streaming is a great way to engage with remote audiences, but you can’t know if you were successful or re-engage with those viewers unless you know who they are,” said Michael Litt, CEO and co-founder of Vidyard. We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50