Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClearVoice

APRIL 14, 2023

For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media. Social media indicators Social media indicators vary depending on your goals. Social media analytics tools. Some popular choices include Sprout Social and Hootsuite.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. Build Brand Authority Social media demands active engagement.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. How do you feel about what LinkedIn is doing and how do you believe the LinkedIn audience will react? This isn’t showing every website.

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Customer Experience Matrix

FEBRUARY 21, 2014

Bizo comes at Web advertising from the traditional route of building a pool of cookies and assembling them into audiences based on the attributes of the individuals they represent. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. If you find yourself in this boat, let me start with this, begin exploring your options now.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. If you find yourself in this boat, let me start with this, begin exploring your options now.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

SendinBlue

AUGUST 24, 2020

You can also create automated workflows geared towards different audience segments, for personalized messages that will resonate with your customers. There is a drag and drop marketing strategy editor to visualize the customer journey, and you can pull in different activities like social campaigns, email nurture sequences, and landing pages.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Convince & Convert

AUGUST 18, 2015

Plus, our oldest podcast – my Social Pros show – just won a Content Marketing Award for best marketing podcast. We also meet potential sponsors at events where I am speaking like Content Marketing World , Social Fresh and beyond. Here’s how it works: Use Big Data to Go True Detective on Your Audience.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

ClickZ

OCTOBER 22, 2020

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. The global marketing automation software market was $2.4

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Valasys

JULY 1, 2021

They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Marketers employing personalized marketing automation tools can create a consistent, personalized, and one-to-one conversation with their audience on all channels including mobile, social, email, and web.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Define sequencing touchpoints.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Ledger Bennett

JULY 31, 2020

That’s why it means so much to me that Ledger Bennett has made Mental Health the focus of this year’s Corporate Social Responsibility effort. Every week for 8 years he’s said he thinks he is going to die. And he has thought about making it happen too. I did have a hand in that! We’re calling it A Day to Make a Difference.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Litmus

NOVEMBER 9, 2020

And how have those trends changed in response to a global pandemic, social and economic upheaval, and email’s changing role in people’s lives? Each audience is unique, so blanket statements about ideal send times don’t help anyone. 2020 has been the catalyst for massive changes in the email marketing world.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

PureB2B

MAY 30, 2022

What social demographics are to human populations, firmographics are to businesses. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Social Media Use in the Industrial Sector. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Convince & Convert

MARCH 14, 2016

Self-identified as a sarcastic speaker, Chris brings his experience as a startup advisor, the VP of Marketing at Compendium, and his years as the head of Content and Social Marketing at Oracle Marketing Cloud to weigh in. How to better understand your audiences. What is their main line of advice? Quotes From This Episode. Joe Pulizzi.

Marketing & Strategy 100

Marketing & Strategy Eloqua Business Startups 100

Marketing Insider Group

JANUARY 5, 2012

“ The Content Grid version 2 ” – by Eloqua. . “ The Size of The Mobile Market “ - by iStrategy. “ The Noob Guide To Online Marketing ” – by Unbounce. “ The Modern Marketer ” by Hubspot. 8 Great Marketing Infographics. “ Storytelling vs. .

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

NOVEMBER 4, 2014

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing. and on other profile data specified by the user.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Ledger Bennett

JANUARY 26, 2020

Is it best to nudge leads with an email marketing campaign or are social promotions more attractive? Prospective customers likely use email, text, phone and social media daily, so pursuing leads on each of these channels has its benefits. Is it better to spend time following up with would-be customers via phone calls or via emails?

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Ledger Bennett

JUNE 25, 2018

Ahhh social selling. So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere. So how did they do it? The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Ledger Bennett

FEBRUARY 18, 2020

It also shouldn’t be overlooked that part of the motivation to work for some people is the social aspect. They want to be surrounded by colleagues, they come to the office for social interaction, so appealing though it sounds, flexible and remote work might have a demotivating effect on some people. Technology.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Outbrain

SEPTEMBER 4, 2019

Marketing automation is typically used for such digital marketing activities as email marketing, social media posting, push notifications, content marketing, paid or native advertising campaign management, e-commerce, audience management, lead scoring and much more. Oracle Eloqua . Suitable for: Medium to large enterprises.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100