Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Define sequencing touchpoints.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. These marketers are all building strategic video content libraries that help them connect with audiences in a variety of ways (with a variety of emotions!) throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! A seamless experience that allows them to access valuable content, without leaving the LinkedIn platform. The benefit to the member? The benefit to the marketer? So, where’s the evidence?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Ledger Bennett

MAY 29, 2018

Many clients then implement remarketing strategies within media campaigns, taking what we know from our initial engagement and building audiences that refine their targeting. So at a very top level, we have two audience strategies; Remarketing to unknowns via media campaigns, increasing efficiency of media.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Customer Experience Matrix

FEBRUARY 21, 2014

Bizo comes at Web advertising from the traditional route of building a pool of cookies and assembling them into audiences based on the attributes of the individuals they represent. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Ledger Bennett

JUNE 25, 2018

Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere. Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? How Is PR Changing? by Journalistics.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Social media marketing changes. Social media marketing changes.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. Examples of the new “pull” approach.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. This led me to research the ways that marketers are leveraging Twitter to improve their engagement with their target audiences. Cross Promote Across Your Social Media Sites.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. So, engaging with that really helps because once you start using a LinkedIn mobile app or Facebook or whatever platforms you’re going to use, there’s a feedback mechanism that’s built in to show you you’re having an impact.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Hinge Marketing

AUGUST 15, 2014

Developing a comprehensive offer strategy – deciding which audiences to target with different types of offers, and when – will help you maximize the impact of your offers. A high unsubscribe rate may indicate that your audiences aren’t finding your content useful, or they’re feeling harassed. Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. What are LinkedIn Lead Gen Forms? Source: LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Ambal's Amusings

DECEMBER 17, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). LinkedIn Groups and Answers can give you a quick read on viewpoints. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

JANUARY 23, 2018

If you’re not reaching the right audience, or your marketing results have plateaued, perhaps we can tell you why. This includes everything from social media management tools to the platform a company uses to manage their website. Is the content you’re serving truly relevant to each person within that audience?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

SnapApp

APRIL 4, 2018

If you have an awareness goal, you need an awareness metric for it (like reach, impressions, or % of target audience reached). Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Tracking method – Eloqua. . . Kyle G Bradley. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. To support forays into social selling, we've put together this massive guide, covering everything from social selling's definition to its measurement. What Is Social Selling?

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Convince & Convert

DECEMBER 7, 2011

They are working on a book, however, which they believe to be a better vehicle to reach their CXO target audience. Our example is Lisa Loeffler , founder of Genuine Media Co. Lisa is a experienced social media consultant. Lead automation software company Eloqua epitomizes The Full Monty. What Happens in Vegas.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Martech Advisor

OCTOBER 7, 2019

Furthermore, depending on the MAP and team size, the marketing automation manager may also have to work on landing pages, social media marketing, collaborating with the CRM software, and so on. It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. or equivalent degree.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Televerde

AUGUST 1, 2019

The key idea here is to help the audience, the market, and the buyer’s journey. Lead nurturing is your process for systematically staying in front of prospects using tactics such as email, direct mail, digital advertising, and ‘hanging out’ on the channels where your buyers congregate, such as LinkedIn.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Evaluate the author and publication: How active are they in social media?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. Social Video Distribution 2.1 LinkedIn 2.4 Remember to tailor your content to each social network. Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

OCTOBER 27, 2019

Social Video Distribution 2.1 LinkedIn 2.4 And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Remember to tailor your content to each social network. LinkedIn users love video. Landing Pages 1.3 Facebook 2.3 Instagram 2.5

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

OutboundView

SEPTEMBER 20, 2018

Worst case, you have to automate a manual effort of pulling buyer information from LinkedIn or wherever your buyers are. If you’re B2B, LinkedIn Sales Navigator is a must-have for your sellers. I came across your profile on LinkedIn and thought I’d reach out. Social Media. This means a sales optimization tool.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Hinge Marketing

JULY 21, 2022

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. Paid media. Shared media. By pushing messages through the different channels, campaigns are able to reach a target audience that consists of buyers and their influencers. Owned Media. What is owned media?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

AUGUST 21, 2012

Each teaser tells the audience exactly what they'll find in the ebooks as well as what they can expect to learn. What They Do Well: An Eye to SEO: The library is already easy to peruse, but Kuno has also created quick links with search engine-friendly keywords like "Social Media Resources" along the sidebar. Visual Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28