Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. 1. More informed sales conversations. More informed sales conversations.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Bound360

AUGUST 9, 2017

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Personalizing for Evangelists.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. In our ebook, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing , you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

Bound360

AUGUST 9, 2017

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Personalizing for Evangelists.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Improve Close Rates More informed sales conversations.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn allow this information to be used by advertisers? News Social Media Demandbase eloqua LinkedIn video'

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Customer Experience Matrix

FEBRUARY 21, 2014

The system doesn’t store any information about individuals. It also goes beyond Web site personalization, which requires people to at least visit your Web site and in most cases actively provide information about themselves. I’ll assume the Eloqua integration is most interesting to readers of this blog.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

KoMarketing Associates

AUGUST 23, 2016

On the other hand, many B2B brands still struggle to engage their audience on the platform. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. Unique Updates, Tailored to Your Audience. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

DivvyHQ

AUGUST 7, 2018

They already had a big owned audience. . Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. Their owned audience is nothing more than their existing customer list. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Litmus

AUGUST 31, 2020

Your email list is an engaged segment of your target audience, which means they can teach you a lot about what drives results. Breaking down silos and sharing insights across teams helps your company make informed marketing decisions. Have Eloqua ? How to use subscriber insights to improve other marketing channels.

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

Tomorrow People

MARCH 13, 2018

The great thing about digital is that it lets you collect information about the outcomes of your activity… and put it to good use. They’ll give you an idea of audiences you never suspected were out there, sites and areas of content you’ll find fertile recruiting ground, even ideas for messages that take you into new markets.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SendinBlue

AUGUST 24, 2020

You can also create automated workflows geared towards different audience segments, for personalized messages that will resonate with your customers. There are also prebuilt signup forms to help you grow your email lists and collect customer information for personalization. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

SalesIntel

MARCH 22, 2023

Technographics and firmographic data are two data types that can be extremely valuable for audience segmentation. Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. These tools provide valuable insights into audience interests, behavior, and preferences.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Litmus

NOVEMBER 9, 2020

This information is used to determine the best send day and time per individual. Each audience is unique, so blanket statements about ideal send times don’t help anyone. Each audience is unique, so blanket statements about ideal send times don’t help anyone. And, use default values such as “Valued Customer”.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Smarte

DECEMBER 9, 2021

But, just this information is not enough for you to personalize your communication. You need in-depth information about your customers to improve customer experience and let them know that you are aware of their day-to-day challenges and are equipped to solve them. This is where data enrichment shines.

B2B 98

B2B API Eloqua B2B Sales 98

PureB2B

MAY 30, 2022

These days you can’t just subsist on demographic and firmographic information anymore. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Look no further if you want to know what that means & how to use it. We’ve got everything you need to know about it.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Everything Technology Marketing

FEBRUARY 26, 2013

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Cintell

APRIL 7, 2016

The study found that a marketer’s database is used for a variety of critical functions, including developing target buyer personas and identifying intended audiences for programmatic ad buying. 58% of companies also utilize this information to model best customers and identify best audience segments. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Digital B2B Marketing

JULY 10, 2012

Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Look at your spam folder, you will see numerous emails confirming your order, information or comment and you will likely see a few that still use your email username in the subject line in a feeble attempt at personalization.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Everything Technology Marketing

DECEMBER 15, 2012

Please follow this link to take the 5-minute survey now: https://www.surveymonkey.com/s/B2B_LeadGen_Survey_2013 As a survey participant, you will receive an exclusive, free copy of the survey report before it is published to a broader audience. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Convince & Convert

AUGUST 18, 2015

Here’s how it works: Use Big Data to Go True Detective on Your Audience. Affinio collects and organizes insanely detailed information about your Twitter, Instagram, and Pinterest followers, giving you all-new insight into who these people are, and what they consume online. Audience report from Affinio.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Ledger Bennett

DECEMBER 18, 2019

KPI 1 – Implement automated process to gather customer feedback and use this to inform future growth strategy. KPI 3 – Deliver a scalable sales process that results in x% increase in close rate. Customer Excellence. KPI 3 – Increase revenue from the customer base by X%. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Marketing Insider Group

JANUARY 5, 2012

“ The Content Grid version 2 ” – by Eloqua. . “ The Size of The Mobile Market “ - by iStrategy. “ The Noob Guide To Online Marketing ” – by Unbounce. “ The Modern Marketer ” by Hubspot. 8 Great Marketing Infographics. “ Storytelling vs. .

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Although the survey shows that use of social media for work-related purposes among this audience is focused on a few select platforms, adoption is steadily increasing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

JANUARY 20, 2016

Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. This contrasts with many intent-based advertising vendors, who serve ads to qualified audiences but don't tell clients exactly whom they’re reaching.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Ledger Bennett

FEBRUARY 24, 2020

But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation. Because the foundation of the marketing discipline is rooted in engaging with every segment of your target audience based on their wants or needs. Tailoring your content to a specific vertical for example.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Lead Liaison

OCTOBER 5, 2020

In the same way that you would plan for face-to-face trade shows, you must first analyze the expected audience and decide on which products or services you would like to highlight. Even though it is hosted virtually, you still have the valuable opportunity to gather qualified leads from around the world & create meaningful connections.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Ledger Bennett

JANUARY 26, 2020

Broadly speaking, revenue management is data-driven strategy meant to predict and inform the best times and ways to maximize revenue generation based on customer behaviors. But today we will focus on one area that really deserves more attention — revenue management. What is revenue management? The Takeaway. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64