Martech

APRIL 26, 2022

App tracking was still in beta, and it would be six years before DoubleClick products would evolve to become part of the new Google Marketing Platform. The ability to use up to 400 advanced audiences to pass to marketing platforms. It’s been 10 years since the release of Universal Analytics. More control over data retention.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Enterprise Management 96

ClickZ

JULY 17, 2020

30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996. Obstacles of AI implementation are related to the lack of expertise and high implementation costs.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Hubspot

APRIL 5, 2018

Last, if your audience is active on Google+, it may be smart to add the Google +1 share button to your website -- particularly to articles on your blog. DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy.

Google 78

Google Adsense Tools Doubleclick 78

Digital B2B Marketing

JULY 24, 2012

In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. What if your message could get through to more of these individuals and companies?

B2B Marketing 100

B2B Marketing Doubleclick Planning B2B 100

Aberdeen

NOVEMBER 5, 2019

Examples include AppNexus, BrightRoll, DoubleClick, etc. What variables can you adjust (audience, time of day, device, buyer journey stage, creative size, etc.)? Before you create your programmatic ad and use intent data to reach your audience, research the best channel for your message and goal and then move forward from there.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Contently

OCTOBER 6, 2016

. “Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Unbounce

JULY 11, 2018

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to. What all these updates mean.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. During the planning phase, you determine what media will be most effective to reach a particular audience. Think Google Adsense and Facebook Audience Network.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

NuSpark Consulting

APRIL 13, 2012

Pre-Funnel: Attracting audiences before they have determined need. Digital Audience Research. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Funnel Entrance: Targeting audiences who are exploring solutions. Standard Rate and Data.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Golden Spiral

AUGUST 4, 2022

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. Currently, third-party cookies are not only used for targeting, but for retargeting, audience building, cross-site tracking, and many other techniques that are staples in modern advertising campaigns.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Either way, it's important to understand your audience and how to reach them through personalized keywords. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Sharpspring

SEPTEMBER 8, 2017

In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. The Audience Report gives you insights into your audience’s characteristics.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Oktopost

APRIL 22, 2019

According to ChiefMarTech , there are over 7,040 marketing technology solutions designed to help marketers reach their audiences digitally and accurately. One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

NuSpark Consulting

MARCH 9, 2013

This report tracks all those sources minus search engines and direct browser visits (audiences typing in URLs or clicking bookmarked sites). Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

chiefmartech

NOVEMBER 21, 2016

Facebook – “each time an ad can be viewed when it enters a person’s screen on the Facebook Audience Network.”. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. Twitter – video_total_views, which are views “at least 50% in-view for 2 seconds.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Content Standard

AUGUST 27, 2015

According to Doubleclick , display advertising click-through rates are 0.06 Without the shift to content marketing, marketers are throwing their dollars out the window and losing opportunities to create authentic, lasting relationships with their audiences. When you are selling the big idea, make sure you communicate the “why.”

Storytelling 40

Storytelling Ad Building Doubleclick Brand Identity 40

Content Standard

SEPTEMBER 16, 2015

This summer, Google also got into the native advertising game when it announced new features to its DoubleClick Ad Platform. But advertisers under so much pressure to reach and influence audiences can’t be trusted to protect that boundary. Native Is Becoming Mainstream—But Where’s the Ethical Boundary?

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Hubspot

APRIL 29, 2013

Source: DoubleClick ) Tweet This. And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad.

Stats 28

Stats Display Banner Ads Advertisements 28

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It includes commonly used tools such as Google Analytics, Google Tag Manager, and Google Data Studio. Lastly, it supports over 100 integrations. July 2018 Updates. Speed Update Rolls Out.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It includes commonly used tools such as Google Analytics, Google Tag Manager, and Google Data Studio. Lastly, it supports over 100 integrations. July 2018 Updates. Speed Update Rolls Out.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

NOVEMBER 30, 2011

YouTube Analytics will offer more detailed statistics than Insights that are intended to give a more precise understanding of your audience and how well your content performs. Audience Retention. YouTube measures your ability to retain your audience based on both absolute and relative retention. More Detailed Reports.

Youtube 28

Youtube Analytics Doubleclick Adsense 28

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Sitting around the television set as a family became a nightly tradition, giving advertisers uncompromised access to a growing audience. The Backstory.

Enterprise Management 63

Enterprise Management Banner Ads Television marketing Banners 63

Hubspot

JULY 10, 2019

When used correctly, tracking pixels can help optimize your ads and get them in front of a receptive audience. DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Facebook Ad Tracking.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

Litmus

OCTOBER 18, 2023

But this will vary, depending on your audience. For a sneak peek at what the adoption rate will look like for your audience, take a look at how many subscribers are using iOS already! So that’s just one more reason to surprise & delight your audience with a sprinkle of personalization.

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Online Marketing Institute

NOVEMBER 16, 2012

Audience/Traffic. Sponsored by Doubleclick. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. More Categories. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. Live Events. Webinars Conferences & Expos. Register now!

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Stevens & Tate

MARCH 20, 2020

For years, the only way to reach audiences was through traditional types of advertisement such as print, TV, and radio. While these types of advertisement methods are still available, new methods of reaching your audience have opened up online; for example, streaming platforms. Popular Streaming Platforms to Consider.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Sitting around the television set as a family became a nightly tradition, giving advertisers uncompromised access to a growing audience. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. As social ad spend continues to grow, it’s important to be on the right platforms for your audience. Google: Introducing simpler brands and solutions for advertisers and publishers.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Inbox Insight

DECEMBER 18, 2018

A centralized, service-based organization that serves as a managed service layer, typically on top of a Demand Side Platform ( DSP ) and other audience buying technologies; managing bid-based ( biddable ) media and audience buying. DoubleClick – a Google marketing platform that combines advertising and analytics.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Algorithmic purchasing platforms enable the selection of audiences you plan to address with your ads: according to geography, time of the day, OS, age and many other variabilities.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Referral Rock

NOVEMBER 8, 2019

Increase conversions – DoubleClick determined that publishers whose sites loaded in 5 seconds or less earned twice as much revenue as sites that took up to 19 seconds to load. . After all, if your website isn’t showing up in organic search results, you won’t be visible to your target audience. .

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. Partnered to create targeted, segmented audiences to deliver tailored messages. However, they were not able to deliver personalized messaging to their target audiences.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Challenges such as audience reach, pricing, privacy and targeting inaccuracy were cited as barriers to digital ad success. Break the Cookie Habit.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Hubspot

JULY 10, 2018

Ads should add value," he told the audience. And, it's another place where machine learning comes in: to display the right ad for the right audience, allowing it to provide both the assistance and personalization Ramaswamy alluded to. Google's trying to demystify machine learning to a larger audience through adoption," Pan explains.

Google 71

Google Doubleclick Adwords Paid Search Agency 71