Digital B2B Marketing

AUGUST 26, 2013

Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

MARCH 25, 2013

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Use Your Own Audience Data. Audience Targeting.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

OCTOBER 15, 2013

But with the right content, Reddit has the potential to deliver an interested and engaged audience at a lower cost than almost any other social outlet. From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. Yahoo/Bing.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 19, 2012

Social Is Not About Selling If you are using social media to sell, you are not connecting with your audience. Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. Don’t be that guy.

Social Media 100

Social Media BtoB Media B2B 100

Digital B2B Marketing

APRIL 29, 2014

Branded content is delivering the results advertisers are looking for, and native publishing is one of the easiest ways to start creating branded content and ensure it is actually seen by your audience. Today, the price of attention is talking about what your audience cares about. Native publishing is the clear solution.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

SEPTEMBER 11, 2012

One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. Specifically, we will require audience target to include no more than 15% of Twitter users in a given area. You cannot please everyone all the time.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

DECEMBER 22, 2011

Flooded with content, audiences will turn to recognized sources. As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100