Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Digg this! Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? How Is PR Changing? MORE >>

Social Media Tips, Tactics and Techniques. Making the observation that “Every brand Facebook page or Twitter account begins with an audience of zero, unlike every medium that’s come before it where access to a given channel brought you a defined audience size and type. The early agenda is to earn your way into a trusted relationship,&# Bob Wheatley explains how to build social media marketing programs around what your audience cares about, not your corporate messaging. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty. Digg this! MORE >>

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Actively listen to your audience and respond to their needs. How do you write content that engages readers? Digg this! In my opinion and experience, marketing that engages is emotional. The human brain is emotional at its very core. MORE >>

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Your blog posts should have meaty content that stimulates your audience to ask questions , to comment , to agree wholeheartedly , or disagree vociferously. Ask your audience for their top 3 tips for … (insert a common problem your customers have). Write about a problem you experienced or a mistake you made, and ask, “What would you have done?&#. MORE >>

Tips for Blogging – Maybe Your Most Important Social Media Activity for Business by SocialSteve’s Blog. No other endeavor can be better to promote you or your brand as a subject matter expert,” Steve Goldner offers seven tips for blogging success,  such as utilizing your passion, speaking (writing) naturally, and posting on a consistent basis. Blogging Tips and Guides. Tips to Becoming a Top Blog in Your Industry by Social Media Examiner. Five Tips to Make Company Blogs Worth Reading by Marketing Profs. Content Development and Writing Tips. MORE >>