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Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about  emotional triggers AND provide reasons to act. Stephen Denning writes about this in his book  The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ?

30 Awesome Blogging Guides, Tips and Resources


Tips for Blogging – Maybe Your Most Important Social Media Activity for Business by SocialSteve’s Blog. No other endeavor can be better to promote you or your brand as a subject matter expert,” Steve Goldner offers seven tips for blogging success,  such as utilizing your passion, speaking (writing) naturally, and posting on a consistent basis. Why Blog. IT DROPPED!

Best LinkedIn Guides, Tips and Tactics of 2010


Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. “The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences. Some Linkedin Tips & New Features From Talent Genius Ltd. LinkedIn Tips and Best Practices. Digg this!

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you write blog posts that stimulate readers to think and even actively participate?

How to Make Content More Engaging: 10 Tips

Writing on the Web

Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Actively listen to your audience and respond to their needs. Digg this!

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11 Pro Tips for Better Business Blogging

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Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. Write about what’s going on at your company but also consolidate important and interesting industry happenings so that others will look to you as a resource and expert in the field. Write something that adds value instead. Irony?

Best Content Marketing Guides, Tips and Tactics of 2010


10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Digg this! How many times have you heard the expression “content is king?&# Great content fills a need for both the consumer and the producer. So how do you produce great content? by Ink Rebels.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Best Email Marketing Tips, Tactics and Metrics of 2010


Email Marketing Tips and Tactics. The key is to optimize the relevance and value of the incentive offered while minimizing friction (your target audience’s concerns about subscribing). 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Email and Social Media Integration Tips. Digg this! Avoid mistakes that will cost you readers? Karen J.

Why You Should Be Happy Before You Blog

Writing on the Web

Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Who is your audience? Get clarity, and then go into the right mindset before writing a word. If you are feeling rushed, anxious, grumpy, angry or pressed to finish something quickly without thinking, stop and don’t write.

Blogging Is Good Business – 8 Tips To Get It Right

B2B Marketing Insider

The B2B Marketing Insider Blogging Tips. After just a year, I am in no way an expert, but people have asked me what tips I can offer when starting a blog. Audience first. While I do find writing to be therapeutic, I write to share information, add some value, and present my point of view with my audience. Top N tips… are good. See mine here.

Best Social PR Guides and Tips of 2010 (So Far)


Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Digg this! Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? How Is PR Changing?

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4 Tips for B2B Marketing on Facebook

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Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Here are some tips for creating a powerful presence on Facebook that will engage a business audience. 1. Tips for B2B Marketing on Facebook [.]

3 Easy Tips to Target Readers with Your Content

Writing on the Web

You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. You know that what you are writing makes sense, and more importantly, your expertise could change someone’s outlook, or even their life! If you’re one of those individuals, you can change that by following one or more of these easy tips. 1. Have the right domain name : You may love to write about web design, but if your domain name is something like, then nobody will ever associate your website or blog with design. Digg this!

Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Digg this! 10 Conversion Tips from Brain Science. Really Big News : They’ve found this WIIFM center located in the old brain ! Makes sense to me.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions. Who is your audience? Digg this! Writing Better Web Content: Ask what? 2011). Wonderful.

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High Quality Content Sites Is What Google Wants

Writing on the Web

Although I’m a long way from being algorithm-savvy and an SEO wizard, you can’t go wrong with these 4 tips. Here’s another tip: If you want to gain mastery in SEO optimized posts for your blog, consider purchasing Scribe SEO Optimizer. Digg this! Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. Time-Saving Tips for Social Media Marketing. What Are Your Target Audience’s 5 Top Web Sites? You and your pages shouldn’t be concerned, except if you’re trying to game the system. Solicit quality inbound links.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. tips for connecting with social media content by iMedia Connection. Digg this! by Kuno Creative.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010


How can you stand out from the crowd, grow your fan base, get “likers&# to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Facebook Marketing Tips and Guides. Simple Tips for Using Facebook to Promote Your Business by Digital Labz. As A.J.

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Writing The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? This means that the audience has to work harder than usual. And it works, since the audience has to stay alert and active. Blog writing is similar. With blog writing and content marketing, you need to spell things out. Writing on the web deprives us of a lot of the cues for meaning.

Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Before that, I was a journalist and a psychologist so I learned to write  differently.

20 Expert Tips for Better Facebook Marketing


That's why we've gathered the following 20 expert tips to help you take your Facebook marketing to the next level. It’s not enough to be broadcasting promotional messages — brands should make an effort at engaging with their audiences. What other expert tips would you add? What tips from your own experience can you share? Ask Questions. Don't Over-Automate.

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Blog Writing: What Can We Learn From Reality TV?

Writing on the Web

(Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. When writing for your blog be sure to develop a unique (even quirky) personality and keep it consistent.

What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? But unless you know what your audience wants, you’re shooting in the dark. Digg this! Related posts: Social Writing: Don’t ignore networking sites. Time-Saving Tips for Social Media Marketing. Writing Better Web Content: Ask what? Is the Social Web Changing How We Write?

How to Write an Effective Business Blog


Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. Who should write for your blog? Anyone in your company with 1) halfway decent writing skills and 2) knowledge of value to your customers and prospects. Follow blogs that provide helpful tips and insights on business blogging, such as Conversation Marketing , Copyblogger and ProBlogger.

How to Use Article Marketing as Part of Your Social Media Strategy


As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field.  By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.  Digg this! Guest post by Beth Hrusch. Tweet This!

Content Marketers Answer the $64,000 Question…

Writing on the Web

What does it mean to write content that “engages&# readers? Here’s a summary of the ideas, in case you’re in a hurry: Make sure content is relevant to your audience and helps them with an issue they have right now. Give your audience something that they can’t find anywhere else. Tell the audience a story. Digg this! Let me know in the comments!

Social Media Marketing Tips from the Experts: Rick Burnes


But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Digg this! To start, listen. Then listen some more.

10 Ways to Make Content More Engaging

Writing on the Web

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Actively listen to your audience and respond to their needs.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

15 Blog Design Hacks to Maximize Social Sharing


Digg Digg is my all-time favorite share button plugin for one very good reason: it displays the buttons in a sticky bar. Pre-write tweets relevant to a blog post, embed them in the draft, and your posts will be more tweetable once they go live. 8. It’s a great design hack that will help you exploit your blog audience for your social marketing (and social proof) advantage.

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Are You Committing Content and Social Media Sabotage?

Vertical Response

There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Bonus tip: Don’t go crazy! Bonus tip: Don’t place your social sharing buttons in the navigation bar of your site. Write Relevant Content. Want more marketing tips and advice? Nothing.

Best Search Engine Marketing Tips of 2009, Part 1


In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns. Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process.

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. Digg this! Less is more.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010


While you won’t find much in the way of “tips and tricks&# in this post, you will find guidance on answers to these big-picture marketing questions and more here in some the best marketing strategy guides and insights of the past year. 15 Tips to Stop Random Acts of Social Media and Build a Business Platform by FruitZoom. Digg this! You decide. Share this on Bebo.

Top 5 Mistakes to Avoid on Your Company Blog

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“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Your audience’s needs. “Businesses want to write dry, information-based articles that highlight their own accomplishments,&# explains Angela Neal , an online marking consultant based in Scotland. Is it advice?

21 Tips to increase blog traffic from

Anything Goes Marketing

There is a great article on tips to bump up and improve your blog traffic on called " 21 Tactics to Increase Blog Traffic ". A few interesting notes: They suggest that the best blog domain is one that is in a subfolder off of your main domain like Tips on writing titles: Write for audience and for search engines. Great tip!! They mention that's blog search is good to use to search for blogs of interest Don't add comments until you build up enough traffic Watch what you submit to Digg and Reddit.