KoMarketing Associates

MARCH 13, 2018

The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Write a newsworthy press release and distribute it to key publishers and media outlets.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MARCH 29, 2010

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Networking.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Digital B2B Marketing

MAY 1, 2012

To ramp up quickly, identify opportunities that emulate or create inbound marketing from your audience’s perspective , before you have the social footprint, recognition, audience and search presence necessary to sustain your inbound program.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are also plugins to integrate your social media efforts into your blogging. Post on Social Media. Hopefully, if you’ve already got a blogging strategy under your belt, you’ve also got plans for a social media strategy.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Supports brand awareness, expands your online reach, and attracts a larger audience to your website.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. My Analog B2B Roadmap for Framing the Social Media Conversation. LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Future blog posts will dive deeper into all these.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. My Analog B2B Roadmap for Framing the Social Media Conversation. LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Future blog posts will dive deeper into all these.

Social Media 40

Social Media Digg PR Media 40

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Writing on the Web

DECEMBER 15, 2010

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Digg RSS Aggregators 100

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now. Why did it fail?

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. Audience first. See: Is This The End Of Social Media? Better yet, ask your audience.

Tips 100

Tips Blogger Business Digg 100

Buzz Marketing for Technology

JANUARY 19, 2010

Connection – connecting with the audience you wish to attract. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Linkedin. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Which is a space that everyone can improve upon because it engages a new audience with the way you think. But also you can think of this as where you can use your content in other social spaces. Share this on Linkedin. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Webbiquity

MARCH 9, 2010

With a mammoth audience and the acceptance, even embrace, of brands there, why is Facebook success so elusive for b2b marketers? I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# Not even close. It isn’t demographics.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Share this on Linkedin.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? How Is PR Changing? by Journalistics.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. The answer depends on your target audience. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

JANUARY 3, 2011

Maybe you just need to inform a wider audience that you are indeed out there. Social media groups are great ways to connect with others of similar interests. Share this on LinkedIn. 4 Time-Saving Tips for Social Media Marketing. That way, it can also be searchable when people type in keywords. Tweet This!

Tips 100

Tips Peer-to-peer Digg Domain 100

Webbiquity

SEPTEMBER 13, 2010

When someone is thoughtful enough to link to your blog, show your appreciation: leave a comment on their blog, link to their post from your blog or from Twitter, Digg their post, send them a quick note, do something to affirm the recognition. To be successful in social media, act more like a friendly pooch than an aloof feline.

Digg 100

Digg Blogger Broadcasting Buzz 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. By choosing 5 publicly available attributes: US, Male, Married, Avaya and Grateful Dead (ok maybe I saw a few Grateful Dead shows) he was able to send an ad to an audience of “approximately less than 20”.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

SEPTEMBER 21, 2010

to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. For example, the iPhone got huge social media exposure when first released. Direct Message Lab has increased its exposure by sponsoring Social Media Informer.

Aggregators 100

Aggregators Blogger Media Curation 100

Writing on the Web

JUNE 28, 2011

Unless your core audience isn’t web savvy, but again, just about every demographic is using FB now. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Feed Your Blog Automatically to LinkedIn & Twitter. Just by sheer numbers, you’ve got to believe they are.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JULY 27, 2010

Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. There are plenty of VAs who specialize in social media management.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Digg : Delve into this library of articles on almost every topic.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

MARCH 4, 2016

While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Repurpose Old Content. Conveying Data.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Hubspot

DECEMBER 14, 2010

Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. To many, social media can seem like an overwhelming black hole of time with no end in sight.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Messaging, target audience, and potentially budget required for each distribution site. Inbound links created.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

DECEMBER 16, 2010

Are you everywhere, or at least in the key places your target audience is? Social sites, web, blog, articles, videos, etc. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? MySocialMediaSolution - learn how to use social media the right way. Share this on LinkedIn.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100