Writing on the Web

DECEMBER 15, 2010

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JUNE 28, 2011

Unless your core audience isn’t web savvy, but again, just about every demographic is using FB now. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Feed Your Blog Automatically to LinkedIn & Twitter. Just by sheer numbers, you’ve got to believe they are.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. How can you avoid that fate and build an audience more quickly? Promote your blog posts to your relevant LinkedIn groups. It can be done. Build links to your blog from every possible source. Write guest posts for popular blogs.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

JUNE 23, 2011

Your blog posts should have meaty content that stimulates your audience to ask questions , to comment , to agree wholeheartedly , or disagree vociferously. Ask your audience for their top 3 tips for … (insert a common problem your customers have). Share this on LinkedIn. How can you do that? Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

Webbiquity

SEPTEMBER 13, 2010

When someone is thoughtful enough to link to your blog, show your appreciation: leave a comment on their blog, link to their post from your blog or from Twitter, Digg their post, send them a quick note, do something to affirm the recognition. Share this on LinkedIn. Be patient! And you won’t need a visit from Victoria Stilwell.

Digg 100

Digg Blogger Broadcasting Buzz 100

Optinmonster

MAY 16, 2023

Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence. Supports brand awareness, expands your online reach, and attracts a larger audience to your website. Imagine your website as a small shop hidden in a quiet street.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Writing on the Web

MARCH 31, 2011

But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. Content curation is a relatively new term, and is key to always providing fresh information that interests your audience. Share this on LinkedIn. Blog this on Blogger.

Curation 100

Curation Digg Content Buzz 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

JANUARY 19, 2010

Connection – connecting with the audience you wish to attract. Share this on Linkedin. This framework is newer, and in my opinion, more applicable to a wider range of today’s marketing challenges. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on Reddit.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Which is a space that everyone can improve upon because it engages a new audience with the way you think. Share this on Linkedin. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Tweet This! Share this on Facebook. Share this on del.icio.us.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Webbiquity

NOVEMBER 16, 2010

Join the same LinkedIn groups. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. They may be willing to help you, as long it also enhances their image and helps their audiences. Social media marketing is about earning your audience’s attention. Tweet This!

Social Media 100

Social Media Media Digg PR 100

Marketing Insider Group

APRIL 28, 2011

Audience first. While I do find writing to be therapeutic, I write to share information, add some value, and present my point of view with my audience. More than that and you risk putting your audience to sleep. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Better yet, ask your audience.

Tips 100

Tips Blogger Business Digg 100

Writing on the Web

OCTOBER 27, 2010

The director tells us that in test showings, the women in the audience were all laughing. For sure, no one was bored or unengaged… Try to imagine the feelings your audience of readers will experience when you tell a story. Share this on LinkedIn. How many of you did that when you watched Meg Ryan fake an orgasm?

Digg 100

Digg Content Trigger Marketing Buzz 100

Webbiquity

JANUARY 7, 2011

Stronger focus on global audiences. Share this on LinkedIn. This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. Download the report and join the discussion on Focus. Share this on Bebo. Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

NOVEMBER 29, 2010

But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. Share this on LinkedIn.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

MAY 25, 2011

What I’m asking is that you pause before you write for your audience. Who is your audience? Share this on LinkedIn. Get a picture of the person reading your blog, in your mind’s eye. How do you want to reach them? Get clarity, and then go into the right mindset before writing a word. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

NOVEMBER 18, 2010

In it, I stress the importance of knowing what makes your audience tick. In order to have content that engages the hearts and minds of your target audience, you must gain: Attention. Share this on LinkedIn. Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. What are the key findings?

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Digital B2B Marketing

MARCH 25, 2011

Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

MARCH 9, 2010

With a mammoth audience and the acceptance, even embrace, of brands there, why is Facebook success so elusive for b2b marketers? I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# Not even close. It isn’t demographics.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Writing on the Web

SEPTEMBER 29, 2010

Here’s a summary of the ideas, in case you’re in a hurry: Make sure content is relevant to your audience and helps them with an issue they have right now. Give your audience something that they can’t find anywhere else. Tell the audience a story. Share this on LinkedIn. Be entertaining, educational or both.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 16, 2010

This means that the audience has to work harder than usual. And it works, since the audience has to stay alert and active. Share this on LinkedIn. Everything, perhaps. They don’t even look at each other, they are reading their lines. We use our imaginations and create pictures in our minds of how the scene plays out.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

AUGUST 3, 2010

Who is the blog for, who is the targeted audience? Share this on LinkedIn. The title (branding elements should define the area of expertise and be memorable). The author’s name. What’s in it for readers if they stay to read? An attractive photo. Subscribe to the comments for this post? Share this on del.icio.us.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Convince & Convert

JANUARY 18, 2011

Audience Count. Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords. Social media is also (thankfully) opt-in. The people that have opted-in to receive our email are called subscribers.

Social Media 119

Social Media Media Digg Opt-in 119

Marketing Insider Group

FEBRUARY 9, 2012

I’ve written before that traditional marketing is on the decline and that I believe educational and informative content along with an audience-first approach are the only ways to deliver more customers , more revenue and better business results from marketing efforts. chiprodgers. Chip Rodgers.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Writing on the Web

OCTOBER 19, 2010

Attention, emotional engagement, memory : 3 keys to priming the brains of your audience to buy or take the action you want. Share this on LinkedIn. Whether or not there is emotional ENGAGEMENT. How easily the message and the brand is encoded to MEMORY. Source: The Buying Brain , A.K. Pradeep, CEO of NeuroFocus ). Blog this on Blogger.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. The answer depends on your target audience. Remember, your target audience determines where you should be and how you spend your time. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 26, 2011

Share this on LinkedIn. What Are Your Target Audience’s 5 Top Web Sites? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Share this on Linkedin. If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

JANUARY 3, 2011

Maybe you just need to inform a wider audience that you are indeed out there. Share this on LinkedIn. That way, it can also be searchable when people type in keywords. Submit your work to article submission sites: You’ve gotten your domain right, but people are still not visiting your blog. Blog this on Blogger. Share this on Facebook.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

DECEMBER 7, 2010

Unless, of course, you’ve got a targeted audience of readers who lack mirror neurons and all signs of empathy. Share this on LinkedIn. But one thing is for sure, telling a good story that has a negative part, a crisis, and a turnaround positive solution will make some kind of emotional impact. Why do I say this?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Social media also provides a variety of near real-time methods for measuring audience response, so marketers know more quickly what works and what doesn’t. Share this on LinkedIn. How did we do this before? Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

NOVEMBER 15, 2010

You might well ask: How do I discover and offer emotional value to my target audience? Share this on LinkedIn. In what ways can I assure readers and visitors that my company will provide security and comfort… and pleasure? These are crucial questions to be answered as you create content that appeals to emotions.

Lead Ranking 100

Lead Ranking Lead Scoring Digg Differentiation 100

Writing on the Web

NOVEMBER 10, 2010

It’s content marketing to create brand loyalty because of audience participation. Share this on LinkedIn. Convenience. Personal development for themselves and their families. What does this have to do with selling soap? Everything. Women are estimated to be responsible for: 84% of purchases, including. 80% of health care decisions.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

MAY 6, 2010

By choosing 5 publicly available attributes: US, Male, Married, Avaya and Grateful Dead (ok maybe I saw a few Grateful Dead shows) he was able to send an ad to an audience of “approximately less than 20”. Share this on Linkedin. But he didn’t have to – he targeted me perfectly with an ad as unique as my fingerprint. Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Writing on the Web

JULY 19, 2010

You may want to educate or entertain, but truth be told, you want to persuade your audience to do something. These can include having no clear intention at all, focusing inward rather than outward (audience), or having too many intentions and objectives. What do you want the audience to do? Share this on LinkedIn.

Process 100

Process Ning Digg Content 100