Digital B2B Marketing

MAY 1, 2012

To ramp up quickly, identify opportunities that emulate or create inbound marketing from your audience’s perspective , before you have the social footprint, recognition, audience and search presence necessary to sustain your inbound program.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

MARCH 25, 2011

Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold. Reaching the Audience Email. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 4, 2011

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. of all US online display dollars, according to eMarketer. However, 21.6%

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 4, 2011

Ziff is openly disrespecting its audience. The audience it claims to serve, and without an audience, Ziff doesn’t have a business. Misleading Audience Expectations. Ziff is promising the audience, with carefully constructed marketing language, something they will not deliver. Disregard for Permission.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 15, 2011

So what are marketers doing today that lacks respect and upsets their audience ? Perception is reality, and the perception is that online behavioral advertising companies collect and use personal information without regard for the wishes of the audience. No marketer wants their targets’ ire aimed at their own marketing.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 27, 2011

“Likes&# and “follows&# build an audience, but marketers want more. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100