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How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

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Video for differentiation, stick to one differentiator

Biznology

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? Explainer videos can be differentiator videos. Like this post?

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Acquia sees web accessibility as a good thing and a brand differentiator

Martech

So where the money comes in is first of all, I can differentiate myself. This is a large and underserved audience segment: 26% of adults in the United States have some type of disability. “And Accessibility is definitely a brand differentiator. Optimizing your website for people with disabilities is not an exercise in altruism.

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Differentiate yourself from the competition. Don’t be one of them. Work collaboratively with legal.

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Why Gifting is the Secret to Successful ABM Campaigns

To rise above the digital noise, you need to connect with your audience in a new way. This strategy can help you stand out and be the key differentiator in a crowded field. The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Let’s introduce gifting.

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Hear This: Social Listening Can Help Differentiate Your Brand’s Content

Content Marketing Institute

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

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Differentiating Your Wealth Management Services

Blue Flame Thinking

When you market wealth management, give your audiences ways to connect with you easily and offer them something to remember. This means posts that feature tips that make your audiences’ lives easier, a charitable event you just participated in, or an anonymous story about a difficult situation you just helped a client resolve.