Industrial Marketing Today

SEPTEMBER 21, 2011

The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. A wiki or a customer forum is another option. Compliance.

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Buzz Marketing for Technology

JUNE 27, 2008

In each of the units, there were some commonalities: a different way to access to information and share information, new organization, different means of communication and (with that) new communication skills, and a greater level of work and personal life intersection.

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Content Standard

SEPTEMBER 14, 2017

But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses. Understanding “Agents” There are a number of industries that employ “agents” as a combination of frontline sales and customer service personnel.

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Hubspot

NOVEMBER 7, 2012

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2017

From the subject line tweak on your email campaign to the right CTA beside your latest blog post–the details are what make the difference. We were talking about going bigger on that event for the next year and debating whether we could pull out of another industry conference to create the budget. Don’t count on the Hail Mary.

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Buzz Marketing for Technology

AUGUST 5, 2008

However, I guess one of my problems is in determining how this framework for identifying work literacy will be used and for which audience. Our work processes have become much more sophisticated and complex in more traditional industries (i.e. Who's our target audience? They are also information reformulators, however.

Work Management 100

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Buzz Marketing for Technology

JUNE 27, 2008

But -- is this call part of a pattern of calls, either around this product, or from this customer? Did we design the product correctly? And -- if IT is all about creating value for the business -- more and more focus will need to be put on making knowledge workers more productive. Now consider the "2.0" Just ask Amazon.

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Buzz Marketing for Technology

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? both electronic and print.

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WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. YouTube now draws more than 70 million unique visitors per month.

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Social Media Wiki Optimization Digg 20

Hubspot

MARCH 28, 2017

And as the consumption of products, services, and information continues to rely more on technology -- that’s not good. There are the measurable variables, like the cost of onboarding -- an average of over $4,000 per new employee, for most companies -- and expensive employee turnover in a number of industries. For applicants.

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Planning Advertising Agencies Budget Programs Wiki 28

Biznology

SEPTEMBER 21, 2020

This agility allows an organization to make multiple controlled releases to production in a single day, which is a competitive advantage. But this speed means the production system is continually changing. Tomorrow’s systems are guaranteed to be different from todays. Continuous change happens rapidly!

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Digital Transformation Enterprise Management Work Management Marketing Management 197

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. I think that’s right.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

OCTOBER 17, 2018

Improving homepage conversions with product messaging (Trello). We realized there could be an opportunity to use that video for additional product education," said Capland. "We We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Growth Hacking Examples.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Scoop.it

MARCH 11, 2021

This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Starting from scratch to deliver this content is hard, but you can build a strong content process to stay connected with both your internal and external audiences at all times. The bad news?

Curation 66

Curation Advertising Agencies Press Content 66

Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. That said, I dont have to select only one way to go to market, so I use a variety of activities to earn our target audiences respect, trust, and favor.

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Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

MAY 24, 2017

There are many different ways to create the content you need in order to publish at the cadence that your audience and organization requires—freelancers, repurposing assets , and curation, just to name a few. As a lean team, doing this alone is an impossible task and, quite frankly, sounds scary. resources to get started, and examples.

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Peer-to-peer Wiki Budget Programs Guidelines 134

Hubspot

SEPTEMBER 13, 2012

and there; and blog analytics hanging out in an entirely different place. First, you could do some research to see if there are any established industry marketing benchmarks out there to compare yourself to. This can give you a general sense of how others in the industry are faring, and how you stack up in comparison.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Conductor

APRIL 29, 2021

The best part of these sessions is that we’re able to curate a broad spectrum of views from industry experts, influencers, customers, and even our fellow Conductors. As a part of the marketing team, you’re used to researching, analyzing, and understanding your audience. 3 Christine Schrader, WPromote.

Organization 59

Organization Tips Work Management Marketing Management 59

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Oh, wikis are a pain. Pillars and hubs differ in scale.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Scoop.it

MAY 31, 2022

You’re not just reposting something that someone else has created — you’re interpreting it, adding context, and making it relevant for your audience. Content curation is the process of finding and selecting the best (and often, the most relevant) content to share with your target audience. What is content curation?

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Curation Copyright Paid Search Agency High Quality Lead 84

Marketing Insider Group

SEPTEMBER 14, 2021

It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. DBpedia – DBpedia is a crowdsourced knowledge base that extracts structured data content from various Wiki projects. Journalism Data.

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Case Studies Content Case Study Statistics 355

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g.,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

APRIL 26, 2013

Smart CTAs are CTAs that function dynamically -- they enable you to automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. 7) Weave Mentions of Your Products/Services Into Blog Content Where Appropriate.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

JANUARY 30, 2013

But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. They may know about some general blogging best practices , but every blog is unique, and your contributors should have a good idea of what makes a piece of content successful for your particular blog and its audience.

Work Management 28

Work Management Marketing Management Blogger Guidelines 28

Hubspot

OCTOBER 17, 2012

An hour later, your biggest competitor announces a big product launch, and your team is bombarding you with questions about how to respond. Now, the Lean Startup movement isn't actually a marketing industry movement. The Lean Startup methodology is all about iterative shortened product releases and scientific experimentation.

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B2B Marketing Zone Posts

OCTOBER 5, 2010

Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. - 17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010 Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. wasn’t disappointed. Rules Have Changed.

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Hubspot

DECEMBER 16, 2013

When you create a piece of content, ask yourself, "Would my audience want to pay for, share, or give up their contact information for this?" Content as a standalone might be valuable enough for your audience, but it doesn''t hurt to add a little extra flair. 2) Add elements that make your content irresistible. This is called context.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Know who is your target audience. Want to add value and always help target audience. How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it?&# “List out&# is redundant; “audience&# is singular yet you say “who are the audience,&# etc.

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SnapApp

JUNE 19, 2018

It was a straightforward process: Write some stuff, make it pretty, educate your audience without selling. There’s so much content out there, in so many different flavors – everything from blogs to video to interactive (oh, hey SnapApp). But this is a story I’ve heard echoed over and over by my friends in the industry.

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Buzz Marketing for Technology

JUNE 27, 2008

Whos our target audience? Therefore, I feel the third group, business and vocational schools and programs are the best initial audience for work literacies. I also agree with Harold that professional organizations are another good audience to target, as older workers look to these organizations as less "white tower" and more pragmatic.

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Work Management Wiki Marketing Management Training 100

Webbiquity

AUGUST 16, 2010

30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Noting that “social media is no different than the social circles that existed in the 20?s,

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Convince & Convert

DECEMBER 30, 2015

I also like to mix up our content types to keep our editorial calendar fresh for our audience. These types of content can be used in multiple different content formats (which are all in this post, too). How-to content offers step-by-step, process-driven information to help your audience do something better. Here ya go.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

I also like to mix up our content types to keep our editorial calendar fresh for our audience. These types of content can be used in multiple different content formats (which are all in this post, too). How-to content offers step-by-step, process-driven information to help your audience do something better. Here ya go.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Buzz Marketing for Technology

JUNE 27, 2008

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. Home What’s new?

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Hubspot

JANUARY 18, 2016

With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. Fresh Face to Your Industry.

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Startups Work Management Wiki CMO 28