Content Standard

MAY 5, 2021

Because to me, with content marketing, it’s all about the audience. I would rather have you spend time teaching me about your audience,” she explained. Give your writer a clear brief that explains the article’s purpose and audience. A glimpse of the bigger picture can help freelancers get their bearings, too.

SME 111

SME Case Studies Paid Search Agency Intent 111

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Standard

NOVEMBER 4, 2021

it doesn’t push your brand’s product, instead focusing on the audience and their needs). it cites relevant information, data, and statistics that can be verified, whether by recent third-party research and studies or industry experts). Strive for content that is: Altruistic (i.e., Accurate (i.e., Credible (i.e.,

Ad Building 143

Ad Building Brand Identity Branding Content Marketing 143

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience.

SME 120

SME B2B Marketing Planning Content Marketing 120

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Content Standard

JULY 29, 2021

Internal Subject Matter Experts Your internal SMEs might be product line leaders, vertical industry leaders, or deep subject matter specialists within the company. Internal SME support lets you tap into the authentic voices of leaders in a given topic. What specific business outcomes will this effort support?

SME 117

SME Content Marketing Paid Search Agency Planning 117

EveryoneSocial

DECEMBER 19, 2022

And it’s even more important today since standing out among a sea of brands, products, and channels is insanely challenging. While your company may have a slightly different vision than the next, most thought leadership strategies aim to accomplish the following: Help your brand create a unique point of view in your specific market.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Onalytica B2B

DECEMBER 7, 2017

However, something less obvious is that this identification stage is far more complex and strategic than just knowing who is influential in your industry. These influencers will hold influence within your industry, and drive engagement in the topical areas that are important to your brand. How does this compare to your competitors?

Planning 198

Planning Work Management SME Budget Programs 198

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Failure to strike the right note with your target audience could mean a decline in traffic that falls into your sales funnel.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

The Marketing Blender

JULY 13, 2022

There are several different types of B2B marketing growth hacking. Some common examples include using social media platforms to drive word-of-mouth marketing, partnering with other businesses in complementary industries, and offering free trials or discounts to entice new customers.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Content4Demand

JANUARY 15, 2021

Which products or services are addressed in your content? How many assets do you have for each product or service that can you can reversion or repurpose? Do you have content in a wide variety of the formats your buyers prefer, or are there new formats you might leverage to reach more of your target audience? Identify Your Gaps.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Valasys

NOVEMBER 18, 2022

How are Podcasts helping the Marketing Industry? This format for content production is growing as brands now realize the value that it brings to the business. . It is also very engaging as it is easy for the audience to follow. No Barriers to Entry into the industry. Podcasts help in connecting with the audience .

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Content Standard

MARCH 14, 2019

Livestreaming at its core is a highly engaging, easy to produce, and cheap format, and it’s one your audience is likely to prefer : 80 percent of brand audiences would rather watch a company’s live video than read its blog, and 82 percent prefer live videos from a brand over social posts. Product Promotions and Unveilings.

Tactics 108

Tactics Brand Identity Branding Planning 108

Televerde

MAY 24, 2018

This is a primer on the differences between social selling and social media marketing. The difference is that there is no registration fee, information is available globally and social footprints are available 24 hours a day. To do this, we should first define the differences between social selling and social media marketing.

Social Media 40

Social Media Social Marketing Media SME 40

Heinz Marketing

APRIL 4, 2022

Differences between deal acceleration, pipeline building and brand awareness. We started sampling different… These virtual conferences. Some of the big industry shows definitely coming back. And it can be two different geographic areas. No one has to fly two different areas. Dana : Sure.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Directive Agency

SEPTEMBER 3, 2019

So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? Empathize with Your Audience. Trust is an essential ingredient in any relationship, and it’s no different with your business and your clients. What is your target audience asking online? The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Savanta

MAY 18, 2011

Moreover, they’re big buyers of B2B products and services. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? How effective, the question continued, would different communication channels be in grabbing their attention? . SMEs are not one homogenous group.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Chris Koch

AUGUST 13, 2010

His posts chronicle the sweeping arc of frustration felt by a veteran flight attendant (he has been flying since 1990) over the steady decline of an industry that he clearly loves. And in the wake of his firing, that’s exactly what journalists and their audiences were interested in knowing. What do you think? Tweet This Post.

Social Media 100

Social Media Media B2B SME 100

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Again, your granola bars will get a glowing recommendation and backlink to a product page.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Tiecas

JANUARY 17, 2024

Across various industries where global competition is fierce, finding ways to set your company apart from competitors is crucial. Those are lofty goals for industrial content marketing. There is nothing to be ashamed of; marketing to engineers is different and can be challenging. You have to prove it to the skeptical audience.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Rev

OCTOBER 4, 2023

Wouldn’t it be great if you could just create a product, launch a landing page and then watch the sales start rolling in? Well, unless you’re selling a revolutionary product with no competition, you’ll quickly find out that that’s not how things work. But there is a subtle difference. Sounds good?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

SendX

OCTOBER 8, 2020

Their support can be slow at times, and Mailchimp's pricing structure can get really complicated with the introductions of audience. But surprisingly there was no landing page creator, which I was definitely expecting from a product at this price point and capabilities. How is HubSpot different from Mailchimp?

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

ClearVoice

AUGUST 14, 2023

This creates an opportunity for cybersecurity companies to educate their audiences through helpful, informative content — and increase adoption rates for their solutions while they’re at it. Rather than directly promoting a product or service, the goal is to inform, educate, entertain, and solve pain points for the audience.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Strategic-IC

APRIL 14, 2023

What started as a new and exciting methodology in the world of B2B has since become one of the hottest topics in the industry: Account-based Marketing. A 12-month sales cycle has many phases, and your measure of success will be different at each stage. But, our Agency isn't the only thing that has evolved over the past two decades.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Paid Search Agency 62

Parse.ly

MAY 9, 2023

Instead of constantly creating new content, repurposing existing content can help save time and resources while keeping your audience engaged. allows you to see what articles and blogs your audience is most interested in, what they’re downloading and reading, and which topics are most compelling to them.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management SME 52

Buzz Marketing for Technology

JUNE 27, 2008

They don’t need to be big Hollywood productions. Below are four images that have different backgrounds. However, they found that it just wasn’t effective because of Flash’s learning curve and their production needs. In fact, they now train their subject matter experts (SME) to use the tools.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

BOP Design

JUNE 24, 2019

The Difference Between Copywriting & Content Marketing. First, let’s address the difference between copywriting and content marketing. It takes into account tone, style, language, audience, and context. The Difference Between Web Copy & Content Marketing. Execution of SME Interviews. content marketing.

Paid Content 82

Paid Content Cost Work Management Planning 82

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. Someone in the middle of the buying cycle will likely be interested in key differences between you and your competitors. How should marketers solve this informational need?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Integrated B2B

MARCH 4, 2020

But, as online publication platform provider Foleon describes so well, white papers for sales and marketing are something quite different. A white paper is a high-quality, weighty publication that presents a well-balanced view of a topic, technology, solution or product. Let’s put it into context. So let’s prove it!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Webbiquity

JULY 12, 2010

If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service. It’s a challenging exercise, but one that can made easier by thinking differently—such as like a reporter. Who else will be involved? When: how often will you write new blog posts? Share this on Bebo.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Hubspot

FEBRUARY 15, 2017

We think you'll find that there's something for everyone on this list, too, regardless of industry or specialty. They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. So go ahead -- apply yourself. 1) AMA Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Ambal's Amusings

SEPTEMBER 3, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. How to use white papers to grow a healthy crop of leads.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Single Grain

NOVEMBER 18, 2019

With limited knowledge on successful scalability, many marketers make the mistake of equating scaling content with simply expanding the volume of production — without regard to quality. Lagging, overly optimistic KPIs that are no longer calibrated to production. In fact, high-quality writing is more important than ever.

Paid Content 106

Paid Content SME Product Tips 106

Content Standard

AUGUST 9, 2023

The Skyword Difference How does Skyword use AI technology to improve content creation efficiency without compromising brand or quality integrity? How does Skyword differ from ChatGPT? Market research – Take audience survey research and ask AI to identify common patterns or themes. What is content atomization?

Marketing AI 91

Marketing AI Lead Ranking Generation Brand Identity 91

Single Grain

JUNE 19, 2019

You don’t have to be an internationally recognized brand to make your presence felt on the Web, and with the use of online purchasing and improved audience connections, you could be competing with those big brands much more easily than you think. However, there are some clear methods for improved audience reach.

SMB 111

SMB Marketing Strategy Marketing & Strategy Enterprise Management 111

ClearVoice

SEPTEMBER 6, 2022

It uses different applications at various points based on the prospect’s familiarity, needs, and readiness to buy. While brands use the terms interchangeably, the content marketing funnel differs from a flywheel. Onboarding: “Here’s how to get the most out of your product.”. What is a marketing funnel? Welcome to the family!”.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52