Webbiquity

DECEMBER 20, 2022

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important.

Event Marketing 319

Event Marketing Planning WOM Paid Search Agency 319

Hinge Marketing

OCTOBER 22, 2020

It doesn’t care what industry you are in or the size of your organization. It is the dilemma of content production. Figure 1: Top marketing priorities across all industries. Trying to wrangle new, relevant topics, with subject matter experts, with different levels of writing ability, with deadlines can be frustrating.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

MARCH 27, 2023

They keep your operations flowing and are the reason you create value-centered products or services. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 244

Tactics Effectiveness B2B Marketing Management 244

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Every writer works at a different pace, but the average time to write a book ranges from four months to a year or more. Additional time is required for editing, design, and production.

Marketing Proposals 107

Marketing Proposals Thought Leadership Distribution Eye-Tracking 107

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? The good : Corpus data captures a diverse snapshot of writing styles and subject matter, helping models understand different writing styles.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. People who have the most knowledge about your products and services are not necessarily skilled in marketing or producing content. Source: Content Marketing Institute.

Enterprise Management 336

Enterprise Management Paid Search Agency Work Management Traffic 336

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. To maximize this opportunity, align your blog topics with current news and trends in the industry. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

SWOT 106

SWOT Comparison Peer-to-peer Cable 106

Huptech Web

JUNE 23, 2023

Say goodbye to the days of painstakingly crafting product descriptions and hello to the magic of automated text generation. Picture this: You no longer struggle to find the right words to describe your products. Have you ever wished for a hassle-free way to create consistent and engaging product descriptions for your Shopify store?

Product 52

Product eCommerce Cross-Selling FAQ 52

Launch Marketing

APRIL 10, 2024

Whether it is on LinkedIn or not, it is imperative to market on the platforms your audience is on. Depending on your industry and objective, different social channels might be better than others. This means your competitors are capitalizing on an effective marketing channel and connecting with target audiences.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

SocialPilot

JANUARY 21, 2024

Audiences trust influencers for the unique and valuable expertise they bring to the table. So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. The marketing part happens when these individuals leverage their influence and reach to promote the brand’s products or services.

Social Media 98

Social Media Media Paid Search Agency Marketing Budget Creation 98

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Launch Marketing

NOVEMBER 8, 2023

They convey a range of important characteristics about these individuals. This includes what type of marketing or sales materials they engage with and what products they purchase. Why Buyer Personas are Important for Startups Marketing can only be successful if it focuses on a specific audience.

Buyer Personas 126

Buyer Personas Startups Lead Ranking Psychographics 126

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Sana Commerce

NOVEMBER 10, 2023

But how is digital commerce different from e-commerce, exactly? Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce vs e-commerce – what’s the difference?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Golden Spiral

APRIL 18, 2019

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 95

Media Brand Identity Branding Storytelling 95

Outgrow

MARCH 7, 2024

It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. They provide quantitative data, which can be statistically analyzed and compared across different user groups. Types of Likert Scales Likert Scales come in different forms.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. They provide quantitative data, which can be statistically analyzed and compared across different user groups. Types of Likert Scales Likert Scales come in different forms.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Sound carries with it a sensory experience like no other. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. Maybe they never really did?!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. The ones who just post… anything and everything.

Social Media 121

Social Media Media B2B B2B Thought Leadership 121

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. It’s A/B testing, reporting, interacting with audience members and more.” Each of our business lines needs different things.”

Resources 98

Resources Enterprise Management Work Management Marketing Management 98

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Gracenote Global Video data reveals that streaming platforms offer 84% of the studio-produced video titles accessible to US audiences. What is Audio Advertising?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 86

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. Types of Influencers on Twitter On Twitter, more than 20% of users share the product with their friends after seeing it on an influencer’s feed.

Twitter 99

Twitter Marketing AI Advertising Agencies Effectiveness 99

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This translates into streamlined operations and improved productivity.

Marketing AI 100

Marketing AI Work Management Automation Marketing Management 100

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Hinge Marketing

JANUARY 10, 2023

Every year, the Hinge Research Institute conducts a study of professional services firms to identify emerging trends and determine what the fastest growing, most profitable firms do differently. Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Sprout Social

DECEMBER 15, 2023

In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.

Facebook 118

Facebook Social Media Profiling Urgency Marketing 118

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

CMS Development 105

CMS Development SEO Trends API 105

SmartBug Media

JULY 26, 2019

So you have multiple products and want to know if they should have their own websites. Perhaps you started with one product and have gradually added products to your site, and now you’re wondering if that was the best approach. WHY — Are the reasons for buying each product generally the same? Let’s look at Apple.

Marketing Websites 55

Marketing Websites Product Buyer Personas Cross-Selling 55

Mailmunch

FEBRUARY 16, 2021

If you own an e-commerce store, your primary way of selling items is via product pages. For now, you need to get your products in front of those who want them. . If you just follow what other companies do for their product pages, you may fall flat, though. You can offer a lot of product detail without using text at all.

Product 66

Product Pricing Price Advertising Agencies 66