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ViewPoint
SEPTEMBER 21, 2016
In late August I asked industry experts that same question and asked them to substantiate their response. Deb Calvert, People First Productivity Solutions , President. They have different goals, different messages, different understandings of the buyer’s journey. Marketing and sales both serve an audience.
ViewPoint
MAY 13, 2016
Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Define what a lead is.
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ViewPoint
SEPTEMBER 24, 2015
As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Account-Based Marketing is a philosophy, not a product. It supposes that your core objective is to continually reach a broader and broader audience.
ViewPoint
MARCH 6, 2012
As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. for Industry Average firms and a 6.7% It’s no wonder that content marketing adoption is on the rise across industries. decline among Laggards.
ViewPoint
JULY 11, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. You may have a target audience, but do you really understand your buyer? As you’ll see they each have very different buying patterns. B2B Buyers: Traits by Generation [Infographic]. Via MarketingProfs.
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