Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Tomorrow People

OCTOBER 31, 2017

Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Highly regulated industries like pharmaceuticals, healthcare, public sector, and financial services face unique challenges. So how do we create a great content marketing strategy in regulated industries?

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Tomorrow People

APRIL 27, 2021

Build lasting relationships with the audience you care about most. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space. You want to help your audience learn, grow, and solve difficult problems. Summary & Takeaways.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Tomorrow People

NOVEMBER 14, 2017

Are they just one of a crowd offering good but indistinguishable products? For those involved in selling services and products to businesses, differentiation becomes ever more vital. Doing things differently. Grand or bland? Will your company be remembered or forgotten? Are you out in front or just another runner?

Differentiation 229

Differentiation Work Management Marketing Management Marketing & Strategy 229

Tomorrow People

JULY 26, 2022

In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. New startup companies that haven’t yet launched a product typically conduct brand research alongside market and persona research (since it’s typically more efficient and cost effective that way).

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. New startup companies that haven’t yet launched a product typically conduct brand research alongside market and persona research (since it’s typically more efficient and cost effective that way).

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

NOVEMBER 6, 2020

Most businesspeople would love to have been the ones who came up with innovative ideas that disrupted an industry and led to massive success. Cut your losers and add some more productive activities to your list. Boost company-wide productivity. As long as you are in business after that. In short, innovation is good.

Business 120

Business Startups Rules Paid Search Agency 120

Tomorrow People

DECEMBER 13, 2018

However, simply knowing your key audiences isn’t enough. I take the opinion that marketing is far more than advertising products or services via an email, newsletter or some other content-driven campaign. Should a product summary include technical language, or would it be more beneficial to use simple terms?

Work Management 179

Work Management Marketing Management Service Trends 179

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. It’s a great way to bring their expertise to a broader audience.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. It’s a great way to bring their expertise to a broader audience.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Tomorrow People

OCTOBER 10, 2011

Do you know who’s looking for your product or service right now? Are you aware of the conversations people are having about you, your competitors or your industry? Who wouldn’t want to listen when 78% of web users go to the internet first when they’re thinking of buying a product or service? Online research.

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). Why business website design isn’t working - and what you can do differently. Why cut off when you can connect?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

OCTOBER 10, 2017

Content marketing has gone from organic farm to industrial ranch. Know your audience. All content should start with a clear conception of who the ideal audience is. Take a fresh look at your industry and explore new ways of bringing alive the topics you want to discuss. Don’t kill your content marketing with mediocrity.

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476

Tomorrow People

FEBRUARY 14, 2022

Planning to take your product or service to market? This article shares some recommendations to consider when you’re planning to launch a new product to market. This article shares some recommendations to consider when you’re planning to launch a new product to market. Here are some key points you should consider.

Marketing Strategy 156

Marketing Strategy Marketing & Strategy Planning Tips 156

Tomorrow People

SEPTEMBER 1, 2022

Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with. By telling a convincing story about how your team solves problems, you can engage your audience and foster brand loyalty more easily.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with. By telling a convincing story about how your team solves problems, you can engage your audience and foster brand loyalty more easily.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

FEBRUARY 9, 2021

But instead of researching what, you need to research who you’d like to buy your products or services. It should include everyone your product or solution will impact. What is their relevance to your product? Typically this will involve various members of the C-Suite, all of whom will have differing priorities.

Sales Management 156

Sales Management Marketing Analytics Tools Ad Building Top of Funnel 156

Tomorrow People

MARCH 3, 2021

Discover how brands have accelerated digital transformation projects, what tech is being used, and which channels and industries are enjoying success. How does this change across industries? How successful are different channels? In other words, marketers realize they have to do more to create an impression with their audience.

Planning 177

Planning Marketing Budget Paid Search Agency Digital Transformation 177

Tomorrow People

NOVEMBER 7, 2017

This audience is overwhelmingly young (44% are 18-34), and tends to be more well off than average, representing a fertile opportunity that brands are increasingly tapping into. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. Audio editing and production.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Tomorrow People

DECEMBER 20, 2018

“ The manufacturing industry has welcomed significant opportunities created by digital technology. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. Different content produces different results at different stages in the sales funnel.

Top of Funnel 184

Top of Funnel Trends Planning Content Marketing 184

Tomorrow People

FEBRUARY 13, 2018

A large or broad audience goes in the top. Through various stages that audience narrows to those with a realistic prospect of becoming customers. Here’s a run-down of the different types of content we create to engage them. We’re casting a broad net, so don’t worry if it seems to appeal to an audience wider than you expected.

Top of Funnel 168

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 168

Tomorrow People

NOVEMBER 21, 2022

This audience is overwhelmingly young (44% are 18-34) and tends to be more well-off than average, representing a fertile opportunity that brands are increasingly tapping into. Video production and editing In 2021, video was the number one format marketers used in their content marketing strategies. Let’s discuss them in more detail.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

This audience is overwhelmingly young (44% are 18-34) and tends to be more well-off than average, representing a fertile opportunity that brands are increasingly tapping into. In 2018, I mentioned some of the key skills content teams will need to have going forward: Video production and editing. Audio editing and production.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Tomorrow People

NOVEMBER 19, 2020

How do you go about referencing a rival’s products or services without giving them free publicity? Yes, we’re happy to talk about another organization, because we’re comfortable with who we are, and can explain how we’re different. Chances are your audience will think less of you than the organization you’re trying to attack.

Top of Funnel 156

Top of Funnel Funnel Advertising Advertising Funnels Paid Search Agency 156