The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

MAY 21, 2012

For example, consider the following types of webinars and how they can be used: What: Product demo. Focus: Product features and functions. Typical Audience: Prospects that are evaluating solutions, technical buyers, training of new employees or business partners. What: New product release walkthrough. What: Case Study.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

MAY 20, 2011

Afterall, as Stefannie Tilton best said, “ You can’t make a connection with your audience unless you know who you’re trying to reach “ Personas Drive Content Quality. But don’t just stick with the standard templates, customize them based on your industry, and needs.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned. I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 18, 2011

You’ve got to know your audience. Ask around your company, but more importantly, ask outside what are the challenges facing the industry you serve. In conclusion, you can spend a lot of time creating content in different formats and for different buying stages. How do create content with the “problem – solution” in mind?

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100