Remove audience differences industry

Marketing Interactions

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Current B2B Content Marketing Challenges to Beat

Marketing Interactions

Top challenge for 44% is “Creating content that appeals to multi-level roles within the target audience.”. But, interpreting this another way, it may mean that B2B content marketers are not able to create content that’s relevant for each of the different roles – rather than one asset to address all at once. Look at outcomes.

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Why Marketers Must Have Customer Conversations

Marketing Interactions

Know your audience has become a rallying cry behind the concept of creating compelling buyer and customer experiences and becoming customer-centric companies. One of the key audiences they’d identified was line of business executives. Yet, the product is an IT product that will benefit first and foremost IT.

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Content Marketing Operations Halts Random Acts of Content

Marketing Interactions

As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. Content marketing operations formalize planning and put guard rails around what content will be developed, for what audience and purpose, as well as where it will be distributed. Content Must Be Hirable.

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Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

An in-depth buyer persona will: Describe their perspective on your product based on what they want to achieve. Enable collaboration among marketing, product, sales, and customer service for a consistent experience. Select members related to the focus of the project from sales, product marketing, and line of business management.

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How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

Consider the difference between these two descriptions: Version 1. And, you’ll find that speaking to her will be relevant to many in the target audience because her story is based on the commonalities discovered during the persona creation process. “A Or do they tend to have eight jobs in 10 years at different companies?