KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

OCTOBER 15, 2019

This is due to the optimal targeting features and user-base on LinkedIn, as it is the professional platform used by 600+ million executives and professionals from a variety of industries. B2B companies often use longer copy in their social media updates in order to explain their product or service thoroughly. Job Titles & Industry.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. These videos will help you reach event attendees as well as those in your target audience that are keeping up with the event on social media from afar. . Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

APRIL 10, 2018

A study on email fatigue by SendGrid found that the ideal frequency for brands to send emails (which was averaged across different industries) was about eight times per month. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Mass Data Personalization Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JULY 2, 2020

In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). Show your product in action. Then have them take a bunch more photographs of you looking in different directions. The pointer.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. Custom Images.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Look at Location.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 20, 2018

While this sentence does indeed capture what it is we strive to accomplish across clients, there is one word that stands out and truly makes a difference: tailored. This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Buyer personas are fictional characters that represent types of users that typically use, evaluate, and authorize the purchase of B2B products and solutions. The Seven Phases of the Buyer Experience Journey.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

NOVEMBER 8, 2018

Below are some of the reasons why B2B marketing can actually make your organization more authoritative in its industry. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Build Brand Awareness. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Define Target Audiences. Choosing the right target audiences goes hand-in-hand with objective definition.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MARCH 19, 2019

Create an Effective Audience List. Before coming up with an ad strategy on LinkedIn, it’s important to take a step back and understand who the specific audience that an advertiser wants to acquire is. They offer advertisers a variety of different ways to create an audience, including: Job Titles & Function.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

APRIL 2, 2019

Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. It matters in people’s perceptions and it leads people to decide whether or not they’re going to buy your product and become a customer for life.”

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Guest author a post on an industry-related blog or publication.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. There are also third party tools that you can use to find influences in your industry. Better Understand Your Audience.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

KoMarketing Associates

MAY 12, 2016

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns. One of the easiest ways to build out content is to create a video strategy that helps solves a problem for your audience. Can You Focus on Culture?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

OCTOBER 11, 2016

As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for. Which Categories Make Sense for B2B?

Adwords 120

Adwords Advertisements Advertising B2B 120

KoMarketing Associates

OCTOBER 4, 2016

It is always reassuring to read when other colleagues in the broader industry share a similar perspective. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space. Influencer/Targeted Audience Identification via FollowerWonk.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

DECEMBER 11, 2018

The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. Different Ways to Communicate. b2b marketing for generation z.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Combining these two has multiple benefits. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

MARCH 15, 2016

If you don’t think your audience is on social media, you’re wrong. This age range likely makes up many of your target audience who are making regular B2B purchases. Because you’re targeting specific people, make your ads about the products or services that you want them to purchase. Push Sponsored Content to Ideal Audience.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JULY 30, 2019

Using tools like Google’s Keyword Planner or the Moz Keyword Explorer will help you to identify keywords and phrases that the audience is searching, as it relates to your topic. Thought leadership content should always inform and educate your audience, providing actionable information that truly makes a difference.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience.

SME 120

SME B2B Marketing Planning Content Marketing 120

KoMarketing Associates

AUGUST 23, 2016

On the other hand, many B2B brands still struggle to engage their audience on the platform. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. Ultimately, this is how brands establish themselves as a valuable industry resource.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

SEPTEMBER 14, 2017

Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. An ICP is issued by China’s Ministry of Industry and Information Technology and allows a website to be hosted on a mainland Chinese server and to publish content.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

APRIL 18, 2014

There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true. B2B Marketing is Boring. B2B marketing isn’t boring at all.

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

KoMarketing Associates

AUGUST 28, 2014

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. It’s Not Original. It’s Not Original. This is where creativity comes in. It’s Not Known for Creativity.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

KoMarketing Associates

OCTOBER 22, 2015

There’s several different strategies for creating a social media editorial calendar , but what works for many businesses is to assign each day of the week a specific theme, and to stay with that. For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

APRIL 19, 2018

It can happen at the beginning of a program, at the outset of a new product launch, or basically, anytime you want to check in on performance and develop new data-driven content ideas. There are, of course, many different ways to approach a content audit. Are the top results product pages? Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

DECEMBER 10, 2015

Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. These suggestions aren’t for a specific industry, and almost every B2B marketing professional should be able to find inspiration through these locations. Social Media Perspective.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

AUGUST 29, 2017

These aren’t just product walk-throughs (though some are) but educational videos for marketers, developers, and analytics junkies that show a wide range of capabilities GA offers. The Google Analytics Twitter feed is not a typical corporate software feed of product updates and unanswered pleas for help. Google Analytics Blog.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

DECEMBER 6, 2016

At the same time, the platform is developing and adding features, which has affected how B2B marketers are able to do things like target ads to specific audiences, target different parts of the funnel, as well as measure campaign performance. Should B2B marketers focus on LinkedIn ads over ads on other social networks?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120