Buzz Marketing for Technology

JUNE 27, 2008

But -- is this call part of a pattern of calls, either around this product, or from this customer? Did we design the product correctly? And -- if IT is all about creating value for the business -- more and more focus will need to be put on making knowledge workers more productive. Now consider the "2.0" Just ask Amazon.

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Buzz Marketing for Technology

JUNE 27, 2008

They don’t need to be big Hollywood productions. Below are four images that have different backgrounds. However, they found that it just wasn’t effective because of Flash’s learning curve and their production needs. A different manager said they combined rapid elearning modules with their facilitated sessions.

Work Management 100

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Buzz Marketing for Technology

SEPTEMBER 30, 2008

To me it was industry speak and ‘normal’ people just don’t talk like that. Comment by @Stephen Productivity in Context on May 30, 2008 @ 6:48 am. You reminded me that audience awareness is everything is communicating. Hmm, myabe too lazty would be more accurate. I found your sample profile… er… dry.

Ideal Customer Profiles 100

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Buzz Marketing for Technology

JULY 24, 2008

What is going on, and what does it mean for our industry? In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap. What does that all mean for the industry?

Case Studies 100

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Buzz Marketing for Technology

JUNE 26, 2008

When subject matter experts are trying to re-conceive of their own knowledge, and not as an article or lecture but as an interactive experience, then worrying too much about if the experience will be game-like, fun across audiences, even addicting, is just too much of a burden to bear. It should lead to some type of certification.

Lead Ranking 100

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Buzz Marketing for Technology

JUNE 27, 2008

Know who is your target audience. Want to add value and always help target audience. How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it?&# “List out&# is redundant; “audience&# is singular yet you say “who are the audience,&# etc.

Blogger 100

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Buzz Marketing for Technology

JUNE 27, 2008

Whos our target audience? Therefore, I feel the third group, business and vocational schools and programs are the best initial audience for work literacies. I also agree with Harold that professional organizations are another good audience to target, as older workers look to these organizations as less "white tower" and more pragmatic.

Work Management 100

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Buzz Marketing for Technology

JUNE 27, 2008

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. He suggests we need realize the value of: Not just function, but also DESIGN.

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Buzz Marketing for Technology

JULY 9, 2008

As non-experts we need to become more aware of how the "filters" that different sorts of experts use to make sense of their fields not only produce important expert insights but also blind experts to other potential insights that will more than likely bear on making an appropriately informed decision about the questions at hand.

Work Management 100

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