B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MARCH 13, 2015

I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite. If you don’t know the audience, your marketing messages and images will probably be off the mark. An understanding of your company and industry.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JULY 1, 2015

Are we marketing to the right audience? Your audience can change. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. Or, maybe while you were busy with day to day activities, maybe your primary audience moved! Is there a new way of reaching our target audience?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 18, 2015

Let’s look at some of the differences and opportunities on both platforms. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. The Demographic is Different on Instagram and Pinterest. Instagram, not so much.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 18, 2015

After analyzing competitors’ social media profiles and posts, it was clear to me that having a strong and consistent position reinforcing it on social media really makes a difference. One had a product development niche that was reflected in its branding and social media content. First you need to know your customers.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

OCTOBER 28, 2014

Is your industry new and fragmented? The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Growing with increasing competition? Or declining?

Analysis 100

Analysis B2B Marketing Planning B2B 100