ClearVoice

APRIL 7, 2020

In fact, stripped down to its core purpose, big data simply means you have enough information to allow you to be more helpful for the audience who is most likely to want information from your organization. That’s because the more data you have, the greater of an opportunity you have to focus on mindsets in your audience targeting.

Demographics 59

Demographics Differentiation Statistics Positioning 59

Oktopost

NOVEMBER 3, 2022

And for good reason – when pivoting to reach a new audience, getting the timing or messaging wrong can be catastrophic. So what do you do when it’s time to reach a new audience? How do you reach a new customer audience without abandoning your old one? The “ah-ha” moment of when it’s time to expand your customer audience.

Demographics 62

Demographics Transparency Youtube Marketing & Strategy 62

PureB2B

JUNE 9, 2022

Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Demographics 115

Demographics Startups Customer Surveys Tactics 115

ClearVoice

JANUARY 11, 2024

What is a target audience? benefit nearly everyone, certain demographics are much more likely to purchase than others. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. Why is having a target audience important?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Hubspot

APRIL 16, 2019

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. 2019 YouTube Demographics. YouTube Age Demographics. from India, 4.7%

Demographics 97

Demographics Youtube Buyer Personas Internet Marketing 97

Zoominfo

AUGUST 22, 2022

While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. Which Comes First — the Content or the Audience? Are you creating content offers to fit your audience, or creating audiences to fit your content offers? Use these factors to help you narrow your audience.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Multi-Channel 109

Multi-Channel Ad Exchange Work Management Acquisitions 109

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Choozle

OCTOBER 16, 2023

Defining your target audience is no longer limited to demographics; it’s about understanding their motivations, inspirations, and pain points. This chapter explores effective strategies for audience targeting within an omnichannel approach, enabling you to connect with your ideal customers in a hyper-personalized way.

Marketing & Strategy 81

Marketing & Strategy Demographics Tactics Keywords 81

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Who is your target audience?

Social Media 125

Social Media Media Viral Marketing Demographics 125

Porch Group Media

JANUARY 25, 2023

This is something V12, specializes in, specialized audience creation with your unique proprietary data. Can you tell me what best practices you drive for your clients in audience creation? So that’s one area where you can look for a solution to target audiences – these anonymous site visitors.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

seo.co

OCTOBER 6, 2021

Know your demographics. Take a minute to analyze the type of demographics you’re targeting with your conversion strategy. For example, every social media site has a unique demographic makeup —while Facebook and Twitter might be good for some companies, Instagram might be better for others. Appealing to your audience.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. But you will still miss the mark if you reach your audience and cannot convey a timely message that appeals to their priorities. What are their demographics? Show your audience that you understand them and how you are relevant to their lives.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

KoMarketing Associates

APRIL 25, 2017

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Lookalikes.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Navigate the Channel

DECEMBER 11, 2023

Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give them what they want. Define your target audience clearly and concentrate efforts on that core group. Find your target and then concentrate your efforts on that core audience.

Effectiveness 65

Effectiveness B2B Buyer Personas FAQ 65

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Why we care.

Features 105

Features Google Ads Segmentation 105

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Branding 115

Branding Brand Identity Marketing AI Social Media 115

Digilant

OCTOBER 25, 2023

Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers. With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Salesforce Marketing Cloud

JANUARY 3, 2024

Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. That’s why audience engagement has become a make-or-break factor for streaming services.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Want to know more?

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Hubspot

MARCH 15, 2019

But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

Demographics 77

Demographics Segmentation Education Distribution 77

Envy

AUGUST 8, 2017

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Creating Tailored Remarketing Lists with LinkedIn Demographics. Reading time: 3 great mins.

Demographics 81

Demographics Linkedin Segmentation Marketing Websites 81

Cintell

SEPTEMBER 21, 2020

After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. These representations are based on real data concerning customer demographics and online behavior, along with educated speculations about their personal histories, motivations and concerns.

Buyer Personas 100

Buyer Personas Demographics Template Hubspot 100

Digilant

OCTOBER 25, 2023

Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers. With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. Social media and data management platforms use cookies to collect mountains of information about audiences. This guide provides a detailed overview of audience targeting.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Outreach

MAY 24, 2021

In partnership with marketing, you can clearly define your company’s target audience, identify their unique challenges, and align your value propositions to them. Here are some tips to help you identify your audience and tailor sales emails accordingly. Define your target audience.

Marketing Analytics Tools 98

Marketing Analytics Tools Demographics Hubspot High Quality Lead 98

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Creating a seed audience.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

DivvyHQ

OCTOBER 24, 2023

Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy. What's the recipe for successful video marketing content?

Research 82

Research Video Marketing Marketing & Strategy Marketing Strategy 82

Digilant

FEBRUARY 7, 2023

As the amount of time spent on social media platforms continues to increase, it’s more important than ever for advertisers to hone their paid social strategies and successfully reach their target audiences. Paid social media advertising boosts your brand by getting it in front of the eyes of your ideal target audience.

Paid Content 52

Paid Content Social Media Media Demographics 52

Hubspot

JANUARY 21, 2020

The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. This approach shows the company's deep understanding of marketing to multiple target audiences. Let's get into target audiences and how to identify yours. Employment.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Here’s what you need to know about the challenges of finding and building the perfect Facebook audience for your B2B company. What you need to know about building B2B audiences on Facebook. Facebook allows you to target in four ways: Demographics.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Content Standard

FEBRUARY 6, 2015

Audience development is a tricky thing. But if the product is new to the market or something that you’re not familiar with, you’ll need to hunt down your audience, capture their interest, and determine which social media channels they graze on. Where Will You Reach Your Audience? Internal Mandates.

Demographics 40

Demographics Keywords Outreach Facebook 40