SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? Trade shows. Marketing and sales events.

Examples 111

Examples Enterprise Management Work Management Conference 111

Conversica

NOVEMBER 18, 2019

This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Brandpoint

NOVEMBER 10, 2020

Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees. The engagement is great, and I am enjoying interacting with my audiences. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Zoominfo

OCTOBER 5, 2021

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Get a Demo Why Do You Need a Go-to-Market Strategy? Because B2B organizations often mistake go-to-market strategies as being a new launch.

Ideal Customer Profiles 147

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 147

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. It’s a stellar content marketing opportunity. Captioning.

Planning 52

Planning Work Management Marketing Management Conference 52

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). We wanted to give our audience the content they needed.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

SpotMe Blog

DECEMBER 7, 2022

Before deciding between live vs virtual events or hybrid, you should think about what you want to achieve with your event. Virtual events may be better if you’re looking to reach a larger audience or if you’re striving for a more interactive experience. Think about your audience’s: Age. Technical abilities.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

SmartBug Media

MARCH 24, 2020

Facebook is going to build that real-time audience for you with people that are already following your page, and it’s going to go that extra mile for you to make sure you're grabbing people's attention. You can also use the video as a boosted paid opportunity, get more views, and continue to grow your audience. Add an image.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Webbiquity

SEPTEMBER 25, 2018

While there’s pretty much a consensus among marketers that blogging is productive, video is hot, and budgets are too small, there are also areas where opinions diverge. Respondents in the B2B Marketing Zone study split on the effectiveness of: Google AdWords (now Google Ads); email marketing; event marketing; and their.

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

SpotMe Blog

SEPTEMBER 1, 2022

Many event software companies have event mobile apps (IOS and Android) and web apps, so that audiences can participate in events via mobile or desktop. . An event app menu usually contains icons to access different functions and content. . Event planning terms: B. For example, a trade show is a B2B event.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? Virtual event “networking”.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. of marketers say the primary goal of virtual events is to generate a pipeline.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. And if you’re an enterprise decision-maker, you’re under pressure to find a scalable solution that prioritizes optimized digital and content experiences that engage audiences and gather valuable customer insights. Take live event captioning , for example.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. of their total marketing budget to events and exhibiting ( source ). Today we give you six ways to boost your trade show ROI.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

SpotMe Blog

MAY 4, 2021

In addition to conferences, other virtual event types include: Webinars. Trade shows. With a larger audience and longer time length, the options for creativity are endless. Keynotes teach, inspire, and entertain attendees, while simultaneously solidifying your message and connecting with your audience.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. The same goes for live events too. Time is precious.

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

Hubspot

APRIL 16, 2013

Trades shows and events. A marketer''s best friend? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I''m all about finding ways to draw people in instead of interrupt them to get my message heard. Or too old-school?

Event Marketing 28

Event Marketing Marketing & Strategy Marketing Strategy Work Management 28

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

Bluetext

JANUARY 5, 2021

Organizations must reconsider design, content, audience and the interaction between all three to inject greater excitement, joy, and curiosity into screen experiences. A favorite motion trend Bluetext has seen within the tech and B2B industries are the animation of software screenshots to act as a mini demo to play on a loop. .

Forecasting 26

Forecasting Paid Search Agency Trends Work Management 26

TrustRadius Marketing

NOVEMBER 2, 2022

Enable audiences to share their reactions with animated emojis and gesture recognition. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Enable audiences to share their reactions with animated emojis and gesture recognition. Make collaboration more interactive and engaging. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

SEPTEMBER 23, 2021

You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. It’s Engaging 3.2

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Enable audiences to share their reactions with animated emojis and gesture recognition. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Enable audiences to share their reactions with animated emojis and gesture recognition. Make collaboration more interactive and engaging. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Enable audiences to share their reactions with animated emojis and gesture recognition. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Enable audiences to share their reactions with animated emojis and gesture recognition. Make collaboration more interactive and engaging. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Enable audiences to share their reactions with animated emojis and gesture recognition. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Enable audiences to share their reactions with animated emojis and gesture recognition. Make collaboration more interactive and engaging. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52