ConvertKit

DECEMBER 15, 2021

And we love being a part of that journey with our Grow Your Audience Challenge. The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. We invite creators of all stages from different industries and backgrounds to work toward the goal of building their audience for 30 days.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

BOP Design

JUNE 29, 2021

When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Regardless of whether you think your industry is “boring” or “unexciting,” we’ve got tips to help you craft content that your audience will adore. Create an FAQ.

Tips 153

Tips Work Management Generation B2B Thought Leadership 153

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Marketing Insider Group

AUGUST 10, 2021

They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take. Or are we engaging with well-nurtured leads who are ready for a demo?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Determine your audience.

Impressions 78

Impressions Product Video Marketing Work Management 78

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Here’s what you need to know about the challenges of finding and building the perfect Facebook audience for your B2B company. What you need to know about building B2B audiences on Facebook. How to find your B2B target audience natively in Facebook.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Versium

APRIL 27, 2020

This client needed to drive more qualified leads and demo requests for their sales team. The audience building tools available on social media ad platforms failed to target and reach the volume of relevant and qualified leads needed. As a result. Source.

Cost 72

Cost Paid Search Agency Sales Qualified Leads Companies 72

Unbounce

JUNE 1, 2021

Request a demo. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. The aim was to close conversions through both generic and campaign-specific audiences—and have them run in parallel. . View multiple pages on your website.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

SnapApp

SEPTEMBER 17, 2019

Contact and demo request forms are two of marketers’ best performing lead generation assets, but a large percentage of the submissions are junk leads—looking for support or general info, but not necessarily ready to buy. The post How to Use Demo Requests to Qualify Leads appeared first on SnapApp.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Lead Qualification Leads 48

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Scroll Depth Targeting. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Versium

APRIL 27, 2020

This client needed to drive more qualified leads and demo requests for their sales team. The audience building tools available on social media ad platforms failed to target and reach the volume of relevant and qualified leads needed. As a result. Source.

Cost 52

Cost Paid Search Agency Sales Qualified Leads Companies 52

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Tailor your videos to specific segments of your audience, addressing their interests or challenges.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vidyard

JUNE 21, 2018

A carefully crafted demo video can speed up the sales cycle, save your sales engineering team hours, and help weed out unqualified leads–inevitably giving your sales pipeline better velocity and improved accuracy. Something our solutions consultants (SCs) have been doing a lot more of is recording product demo videos.

Video Marketing 62

Video Marketing Webinar Metrics Sales Cycle Validation 62

Webbiquity

APRIL 18, 2023

When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales. Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Contract value: ABM focuses on the relationship building between a brand and its audience.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Vidyard

NOVEMBER 6, 2017

As a sales consultant, help your reps and be bold—think differently—and try sleeping through a demo. Not every customer needs a full-fledged demo. While your customer watches your pre-recorded custom demo, you could be anywhere, like focusing on more important demos. Micro demos.

Webinar Metrics 77

Webinar Metrics Sales Cycle Sales Qualified Leads Consulting 77

Versium

OCTOBER 20, 2020

Versium uses powerful identity matching to create custom, data enhanced marketing audiences to be used for paid social and display advertising campaigns, all through an intuitive, user-friendly interface. With Versium REACH, B2B marketers can create fully customized account-based audiences.

B2B 52

B2B Display B2B Marketing Marketing Prospects 52

Bannerflow

JUNE 8, 2021

Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. As a major player at all levels – national, regional and local – and with all our titles, we have unique opportunities to reach out to audiences.

Advertising Agencies 89

Advertising Agencies Brand Identity Branding CTR 89

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. But citing these factors as the reason why you’re not reaching the right B2B audience? The “old way” of B2B audience targeting When I think of old-school targeting and B2B marketing, a few words come to mind: passive, forgettable, and blah. Not even close.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Here’s what you need to know about the challenges of finding and building the perfect Facebook audience for your B2B company. What you need to know about building B2B audiences on Facebook. How to find your B2B target audience natively in Facebook.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Act-On

SEPTEMBER 24, 2023

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. What do you want your audience to do?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. Social media and data management platforms use cookies to collect mountains of information about audiences. This guide provides a detailed overview of audience targeting.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. “Request a demo”: This CTA is effective for companies offering products or services.

Lead Generation 91

Lead Generation Lead Ranking Tactics Lead Scoring 91

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Dig Deep into Data to Reach your Audience In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Start by conducting market research to discover what works best for your target audience. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Benefits of Webinars for Business.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Content Standard

APRIL 4, 2019

And since so many social media channels now support video, marketers can easily amplify the impact of their video content by sharing it with their online audiences—and securing a nice bump in engagement and site traffic in the process. How Automattic and WordPress.com Inspire Audiences with Video. Image attribution: Skye Studios.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Video Marketing Stats About Your Audience 10. hours per day, making room for many opportunities to engage with your audience via high quality content !

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

FEBRUARY 22, 2023

It may be a disconnect between your content marketing strategy and audience needs. Your audience is searching more and consuming more content. It needs to be compelling to your audience. Your strategy becomes audience-centric. Analyze audience behavior Data matters! Maybe your audience is healthcare.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? The points you assign will depend entirely on your business and your audience. Luckily for marketers, lead scoring exists.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Zoominfo

MAY 1, 2023

A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions. Whether it’s filling out a form to get an ebook, watching a webinar, or requesting a demo, these actions are what your sales team can leverage to start a dialogue. Tweak your creative or audience targeting.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

PureB2B

SEPTEMBER 18, 2020

However, if you’re feeling this way, it’s probably a good indicator that your buying audience is as well. By personalizing your content , you speak to the problem in way that is applicable to your audience. How to Keep Your Audience Engaged. It’s been quite a year, for sure. It’s Okay to Be Weird.

Work Management 62

Work Management Webinar Metrics Marketing Management Top of Funnel 62

PureB2B

SEPTEMBER 18, 2020

However, if you’re feeling this way, it’s probably a good indicator that your buying audience is as well. By personalizing your content, you speak to the problem in way that is applicable to your audience. How to Keep Your Audience Engaged. It’s been quite a year, for sure. It’s Okay to Be Weird. appeared first on PureB2B.

Work Management 62

Work Management Webinar Metrics Marketing Management Top of Funnel 62

Predictive Response

FEBRUARY 17, 2021

Knowing your audience is key to any marketing strategy. In this piece, you will learn about the various ways you can gather more information on your audience. If your opt-in strategies are working well, (you are getting more sign-ups), you can leverage them to know your audience better by adding a question during the opt-in.

Opt-out 52

Opt-out Opt-in Outreach Paid Search Agency 52