Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Engagio

JUNE 7, 2023

The digital age has ushered in a new era of B2B advertising, challenging businesses to find innovative ways to capture the attention of their target audience. Unlike generic mass media campaigns that disrupt the buyer’s experience, targeted advertising focuses on specific audiences with personalized messaging. Want to learn more?

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

NOVEMBER 15, 2022

B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. The post LiveRamp Shares Hidden Signals: Expanding your ABM Audiences appeared first on Demandbase. Learn how to find hidden account signals and recognize your buying committee.

Account Based Marketing 48

Account Based Marketing ABM DemandBase Tactics 48

Webbiquity

FEBRUARY 22, 2022

But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? A new report offers a wealth of guidance for doing B2B influencer marketing better. Source: Onalytica. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs. .”

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DemandBase Marketing Attribution Account Based Marketing B2B 97

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

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DemandBase Youtube Social Media Top of Funnel 125

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). This will provide B2B technology companies with access to PureB2B’s technology buyer audience of more than 62 million professionals enriched with Demandbase’s account-level intent data layering.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

MAY 14, 2021

The post How to Attract and Engage the Attention of Your B2B Audience appeared first on Account-Based Marketing – Demandbase. Excerpted from The Clear & Complete Guide to Account-Based Experience , by Jon Miller.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

DemandBase

JANUARY 28, 2020

We heard from our customers and even our Demandbase colleagues, that manually updating account lists was time-consuming and drained advertising budgets. Dynamic Audiences enables our machine learning algorithm to refresh targeting criteria automatically (e.g., The best part of Dynamic Audiences is that this is just the beginning.

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Intent DemandBase Advertisements Advertising 60

Engagio

NOVEMBER 3, 2022

Learn what the best B2B marketers are doing to drive alignment across the org, leverage digital engagement throughout the buyer’s journey, and use data and insights to create deeper connections with their audiences. appeared first on Demandbase. The post Revenue Kickoff – Forget SKOs. Kick off something greater.

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DemandBase B2B Marketing B2B Marketing Strategy 118

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

Engagio

MARCH 29, 2021

It’s also important to reach the right audience. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Breaking through the noise and differentiating your organization requires that you provide your audience with relevant content, and personalization is a tried and true way to do that.

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Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video. Image: LinkedIn.

Linkedin 71

Linkedin Paid Search Agency Ads Campaigns 71

Directive Agency

MAY 20, 2020

Most of the time, it is challenging to group these people into one pool and call them an “audience”. Audiences vary for numerous reasons, including: Intent. So what audiences do you need to build and how do you effectively interact with them? . Remarketing audiences. Total Addressable Market (TAM) on LinkedIn.

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Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Engagio

JULY 1, 2021

Account-Based Marketing (ABM) (and Account-Based Experience if you consider the full customer lifecycle in your go-to-market approach) are fundamentally rooted in the execution of marketing programs and experiences centered around specific audiences. A core feature within Demandbase One is Selectors. Why is Demandbase Selectors useful?

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Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. The most common misstep I come across when working with ABM teams is that they advertise to an audience that is barely aware of their brand and send them to a form fill. That’s music to our ears at Demandbase.

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Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

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Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Martech

MARCH 27, 2024

LinkedIn easily integrates with your marketing automation, CDP or CRM platform, allowing seamless back-and-forth sharing of audiences. These audiences can include email addresses (both business and personal) and account names. but none offer the match rates you can find on LinkedIn, where they typically exceed 70%.

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Account Based Marketing Spending B2B Marketing ABM 112

Only B2B

OCTOBER 13, 2021

They do this by employing techniques that enable marketers to convey the appropriate message to the appropriate audience at the appropriate time. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. Final Thoughts.

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Intent Data Intent Enterprise Management Work Management 118

Engagio

DECEMBER 2, 2020

The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes. Once you settle on an audience segmentation approach, put a critical eye to it. And watch our master class with Bonnie Thomas, Senior ABM Strategist at Demandbase.

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Digital B2B Marketing

OCTOBER 2, 2012

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Depending on your audience, publications like CFO, CIO or Wired may be targeted options.

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Advertisements Advertising DemandBase CRM 100

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Community-building is quite a different enterprise from pushing content to marketable contacts, and the good news is that it benefits marketers and target audiences equally well. “We

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. We have to resist all the spectacular vernacular and give our audience what they want: digital experiences that engage, educate, delight, and provide value.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. Like any other recipe, the ingredients have to come together just right in order to create that wonderful experience.

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DemandBase Practices Ads B2B Thought Leadership 71

Engagio

DECEMBER 2, 2022

In this session, Demandbase experts show you how to leverage Orchestration to save time on core tasks like managing advertising audiences, triggering marketing and sales plays across systems, and cleaning up account, lead, and contact data. The post In the Lab with DeeBee: Orchestration 101 appeared first on Demandbase.

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DemandBase Trigger Marketing Contact Marketing Advertisements 48

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Each part is designed to empower your marketing strategy, focusing on a specific part of the account-based journey, from identifying and attracting your key audiences to measuring your performance.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

AUGUST 21, 2020

The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. Marketing and Sales can identify the best personalization bang for their shared buck by building out prioritized audiences together. Intent is simply a game-changer for B2B go-to-market. Personalization wins every time.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro.

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Twitter B2B Marketing B2B Thought Leadership DemandBase 118

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • It’s the original automated marketing – setting cookies 24×7 to continue to build audiences.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Digital advertising is clearly one channel that can continue to scale and reach our target audiences during these difficult times. It’s even more difficult during these unusual times to align your teams.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Bound360

AUGUST 9, 2017

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Personalizing for Evangelists.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Customer Experience Matrix

SEPTEMBER 3, 2018

A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. The expectations are real.

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DemandBase Lead Ranking Paid Search Agency Work Management 199

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145