Adobe Experience Cloud Blog

MAY 15, 2019

In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. And demand generation campaigns are no exception.

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Televerde

APRIL 24, 2024

Previously Published on Demand Gen Report In the whirlwind that is B2B demand generation , everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally. It’s crucial to hold their interest in every chapter.

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The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. Offer Appeal 2.

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The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Voila: there’s your demand gen budget (number of MQLs required x $250). How to Calculate Demand Gen Budget: A Rough Guide Click To Tweet.

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KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

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Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Why we care.

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Oktopost

APRIL 9, 2024

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

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Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. Quick Takeaways.

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The Point

MARCH 18, 2020

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Think carefully about whether your audience will be there to receive your package. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet. Photo by Tim Mossholder on Unsplash.

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The Point

DECEMBER 13, 2019

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. The big trend of audience-based targeting will continue into 2020. My personal demand gen predictions? – Ashley Kennedy, Digital Media Director.

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Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Unlike demand gen, lead gen is more transactional.

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Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

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Salesforce Marketing Cloud

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Job skills trending in the Salesforce ecosystem No matter your role, these in-demand skills apply to you. The skills come in handy when you pitch, manage, and launch any work project.

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Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

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ClearVoice

DECEMBER 19, 2023

What is demand generation? Demand generation is a marketing strategy that marries your sales and marketing teams through initiatives designed to generate interest in your product or service (read: demand) and ultimately convert leads into customers. Why is demand generation important? Who are you trying to reach?

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The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet. ” – Tom, VP Business Development.

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Adobe Experience Cloud Blog

JUNE 19, 2020

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.

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DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. Pipeline is still the primary metric used to evaluate the demand generation team.

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Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Connect 1:1 What is demand generation marketing?

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Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? AI is quickly changing the landscape of demand generation.

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Contently

NOVEMBER 1, 2021

Demand for content is on the rise, but it isn’t always being met. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year. Content marketers are also seeing an increased demand for personalized content. Let’s dive into a few key takeaways: 1.

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Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Focus on the Buyer Just like we want to focus on our highest-performing campaigns, we also want to focus on our highest-performing audiences. “If

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ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. Website [4.03%]. Nurture [2.65%].

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Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? Facebook Lookalike Audiences.

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Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. But while the lead-gen-vs.-demand-gen

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Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles.

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Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

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Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? Demand generation involves an array of techniques used to enhance the exposure of your brand.

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Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Although demand generation and lead generation aren’t the same, they do go hand-in-hand. What is social media demand generation? Don’t believe us?

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Zoominfo

AUGUST 22, 2022

While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. Which Comes First — the Content or the Audience? Are you creating content offers to fit your audience, or creating audiences to fit your content offers? Use these factors to help you narrow your audience.

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Schubert B2B

SEPTEMBER 29, 2023

Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. So, what precisely is B2B demand generation? B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering.

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Inbox Insight

MARCH 7, 2023

When the demand generation engine is neglected, what happens to sales acceleration? Demand gen is paramount to driving sales pipeline velocity, remaining the most vital pillar of the sales acceleration formula. And why is demand generation at the heart of it? Simply put, it stalls. What does this formula look like?

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Choozle

OCTOBER 16, 2023

Today’s consumers are discerning and demand content that resonates with their specific interests. Defining your target audience is no longer limited to demographics; it’s about understanding their motivations, inspirations, and pain points.

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Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

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Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Demand generation refers to any way of creating demand. Why should B2B marketers focus on demand gen KPIs?

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