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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. GA4 (Google Analytics 4) isn’t just any old update.

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Samsung sees success with shoppable TV ads

Martech

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Now there are, at the least, deep links to the relevant product page, or with increasing frequency simply in-app purchasing.

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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Another similarity between the two search engines is what Bing refers to as Deep Links.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

A URL shortener is also referred to as a link shortener, a link shrinker, a link compressor, a URL condenser or a vanity URL creator. We know that a URL shortener helps you get the right messages out to your audience without taking up too much space. Key features: Create branded links . Auto-branded links.

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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Benefits of off-Amazon advertising As an Amazon-only seller, or a seller who sees a small percentage of sales from your DTC website, one of the main reasons for running off-Amazon ads to your Amazon listings is that you can reach a whole new target audience. Many clients have mentally partitioned their target audiences.

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9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

It also helps users find higher-level pages faster if they landed on your site from search or a deep link. It's a secondary navigation bar that typically appears as horizontal text links, separated by the "greater than" symbol (>). Know your audience. Ultimately, it's critical you know your audience.