Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. From the audience’s point of view: they won’t get bombarded with irrelevant content and messages, but will receive content that’s actually of interest to them. It’s a win-win. An age-old question.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

DivvyHQ

APRIL 6, 2023

If you're not producing individual assets for individual audience segments, you're probably leaving a lot of conversions on the virtual table. Check out our latest article on 12 customer segmentation tools to up your audience targeting game and take your content marketing to the next level!

Segmentation 82

Segmentation Tools Course Content Marketing 82

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Job Function: All.

Enterprise Management 197

Enterprise Management Ideal Customer Profiles Content Marketing Management 197

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. What does the customer want?

Segmentation 275

Segmentation Allocation Business Demand Generation Agencies 275

Marketing Insider Group

FEBRUARY 20, 2019

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. The post How to Improve Customer Segmentation with AI appeared first on Marketing Insider Group.

Segmentation 219

Segmentation Marketing AI Response Rate Relevance 219

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. What is list segmentation?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Heinz Marketing

AUGUST 19, 2021

Segmentation is a great tool to help laser your focus on that magic 20%. It is the process of separating your target audience into groups based on the certain traits or factors. Segmentation helps efficiently use your marketing strategy by hitting those customers who will mostly likely engage with your product or service.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Martech

AUGUST 21, 2023

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. Custom data science builders. Bring your own.

Marketing AI 96

Marketing AI Segmentation Rules Paid Search Agency 96

Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences. When to use Custom Audiences.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences. When to use Custom Audiences.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Adobe Experience Cloud Blog

JUNE 19, 2020

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Leadspace

NOVEMBER 16, 2022

Now let’s look at how to turn the profiles within your TAM into actionable segments to drive your business. What makes a segment more “closeable”? We believe that the best segment strategy starts with two things – coverage and context. Do your segments start with your Total Addressable Market and cover its entirety?

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

ConvertKit

DECEMBER 16, 2021

Enter Facebook Custom Audiences. By linking your email list with a custom audience on Facebook, you can be sure you’re always landing your ads in front of the right people at the right time. What is a Facebook Custom Audience? Facebook Custom Audiences versus Facebook Lookalike audiences.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Engagio

DECEMBER 2, 2020

Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes. Are the segments different in meaningful ways?

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Stevens & Tate

APRIL 28, 2023

Once a lead has made a purchase and has become a customer, your job isn’t over. The most successful businesses are those that turn their customers into repeat customers–and this requires you to continue building the relationships that you’ve already established through regular engagement.

Segmentation 72

Segmentation Lead Ranking Opt-out Demographics 72

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

DivvyHQ

AUGUST 14, 2023

With more and more data and technology at our fingertips, it's easier than ever to boost the relevance of our messaging for specific customer segments, and create personalized content experiences. But how do you get started with a customer segmentation strategy? Let's go!

Segmentation 77

Segmentation Relevance Personalization Marketing & Strategy 77

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

Marketing Analytics Tools 104

Marketing Analytics Tools Segmentation Analytics Google 104

Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation?

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

ConvertKit

FEBRUARY 9, 2021

Communication is absolutely important for your business, and making sure your audience is comfortable seeing you in their inbox is a big part of that. That’s why as your following grows bigger and bigger, it becomes more important to create segments of your audience you can speak to. Connect with your audience.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Unbounce

MAY 1, 2021

The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. But they don’t always cover the diversity of your customers and their true identities. Let’s start with demographic segmentation.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Liveintent

FEBRUARY 8, 2022

Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help? Dynamic Audiences work hand-in-hand with LiveConnect tags.

Practices 71

Practices Top of Funnel Advertising Funnels Best Practices 71

Biznology

AUGUST 13, 2020

Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. That’s the foundation of content segmentation, but what might that look like? This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Binary Demand

MAY 17, 2023

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Hence it is of utmost importance to focus on segmenting your email list.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

SalesIntel

OCTOBER 5, 2023

This is where the art of email list segmentation comes into play. This blog will explore the symbiotic relationship between email marketing and email list segmentation. This crucial element is the linchpin that holds it all together, ensuring your segmentation efforts achieve the desired outcomes.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

SalesIntel

FEBRUARY 8, 2023

Market segmentation helps you find and accurately target your customers. Audience segmentation is to B2B businesses what dessert is like to your favorite meal. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. Unfamiliar with the term?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Accuracy: Analyzes large datasets with precision, leading to targeted segmentation.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Inbox Insight

SEPTEMBER 10, 2021

This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. How can you unlock key audience intelligence to dial up your demand gen activity? Reading time: 10 minutes.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Litmus

JANUARY 27, 2022

When it comes to finding ways to meet people on their path-to-purchase through email marketing, customizing your messaging is incredibly effective. Many marketers rely solely on segmentation, which is one of the top tactics used in email campaigns due to its proven effectiveness. What is email segmentation?

Segmentation 81

Segmentation Personalization Top of Funnel Brand Identity 81

PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62