Vidyard

FEBRUARY 19, 2020

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Think Like a Potential Customer 4.2 Choose the Right Customer 4.4 It’s a customer testimonial video that adds authenticity to your marketing efforts.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

DECEMBER 3, 2019

Focus on Your Audience 6.2 An explainer video is a short, powerful video that captures your brand promise and shows potential customers what you do and why they should care. Watch and Learn Mat King, Vidyard’s Video Production Manager, gives an overview of what explainer videos are and how to make an effective one. Headspace 7.2

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65

Vidyard

OCTOBER 4, 2018

Account-based marketing (ABM) is a strategic approach where B2B marketing efforts are focused on highly targeted accounts that have been identified as a good fit for the business. aria-describedby="tt">webinar featuring ABM tactics you can use to engage your target accounts. That’s where account-based marketing tactics come in.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Vidyard

OCTOBER 27, 2019

Research Your Target Audience for Video 4. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. What should your audience take away from your videos?

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. The lesson: Weave your target market’s everyday scenarios into your videos.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

MARCH 23, 2018

Our messages compete with 2,900 others daily for the attention of their customers and prospects. That’s why we need new tools to stand out, get noticed, and keep our audience engaged. This involved identifying which leads to target with the campaign. Marketers live in challenging times.

Personalization 96

Personalization Paid Search Agency Landing Pages Pricing 96

Vidyard

OCTOBER 18, 2018

Geez , you might be thinking, if advertising professionals are struggling to get viewers to stay tuned in for 15 seconds, what hope do B2B communicators have of holding their audience’s attention with videos typically much longer? Some of the most common types of videos produced are product videos, demos, and explainer videos.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

NOVEMBER 13, 2019

Video Production: In-House Video Producer of the Year 8. Video Production: The Video Enabler 9. Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

OCTOBER 10, 2018

So to get the most out of every campaign, we have to genuinely connect with our target audience and quickly convince them.” So to get the most out of every campaign, we have to genuinely connect with our target audience and quickly convince them.” Their inboxes are crowded.

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Vidyard

NOVEMBER 5, 2019

Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. They help tell your brand story, so people get excited about doing business with you—as a customer, partner, or employee. Expanding your audience. What is a Culture Video? Benefits of Culture Videos.

Paid Social Agency 73

Paid Social Agency Video Marketing Paid Search Agency Companies 73

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketers can also create custom playlists, choose-your-own-path experiences, and hyper-personalized video experiences.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Trends in Resources Used for Video Production 1.7.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

NOVEMBER 5, 2019

Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. They help tell your brand story, so people get excited about doing business with you—as a customer, partner, or employee. Which kind of video makes sense based on your goal and audience?

Paid Social Agency 65

Paid Social Agency Video Marketing Paid Search Agency Companies 65

Vidyard

JANUARY 7, 2020

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Product Hype Videos 5. Apple: The New Product Launch 7.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

OCTOBER 4, 2018

Tailor Content Topics to Target Audience Needs 2.2 Separate Customer Testimonials into Tiers 2.4 Create a Templated Video for Sales to Customize 2.6 Target Key Accounts with Digital Ads 3. Then, create targeted customer stories for specific market segments or key accounts. Slice and Dice Your Data 2.3

Account Based Marketing 65

Account Based Marketing Tactics Effectiveness Work Management 65

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. 9 of the Best Product Demo Videos 8.1 RouteThis Product Teaser 8.2

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

OCTOBER 27, 2019

Use Humor to Engage Your Audience 3.2 While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Contents 1. Focus on Big-Picture Themes 2.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

APRIL 3, 2019

Tell brand stories or explain the details of your product? Not every product or service is a fit for YouTube. How to do it : Consult your customer research. Write it down and keep your notes handy (Optional) Pick the keywords you’ll target with your channel 2. Or, maybe don’t use YouTube.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. These winners prove the power of video to connect with audiences and improve the bottom line.”. Winner: Reltio. Finalists: Veracode, Influitive.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketers are Embracing Video as a Richer Way to Engage Audiences. Bringing Video and Marketing Automation Together.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Vidyard

DECEMBER 13, 2018

Audiences have more sophisticated tastes and expectations. Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers – GoVideo sales users can now do it too. But, if the greatest generation will forgive us, he was also a bit of talking head.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Vidyard

NOVEMBER 13, 2019

Video Production: In-House Video Producer of the Year 8. Video Production: The Video Enabler 9. Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

NOVEMBER 6, 2018

Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent. The runners-up also have their unique approaches to standing out and building an audience.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

JANUARY 7, 2020

When given the choice between text and video, most people would rather watch a video to learn about a new product. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Product Hype Videos 4. Apple: The New Product Launch 6.2

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

AUGUST 10, 2016

Your audience wants more live content. Whether your audience is prospects, customers, or even employees, they want more real, in-the-moment moments. Here, we’ll dive into how to make the most out of your production with an impressive strategy to back up any live stream effort. Who are you targeting?

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Vidyard

MARCH 27, 2017

Because they are so easy to skip, pre-rolls have the highest standard of quality, custom-tailored to engage and delight us in such a short time, right? Instead, success comes from a deep understanding of your audience. As a video production studio, we’ve spent a lot of time trying to figure this out, and here are our top five insights.

Paid Search Agency 65

Paid Search Agency Ads Budget Programs Advertising Mediums 65

Vidyard

OCTOBER 11, 2018

So how will you stand out to your audience and prospects in 2019? His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind. So what are you waiting for?

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Press Contact: Sandy Pell, Sr.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

DECEMBER 19, 2016

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. during a presentation by digital video production studio Epipheo. These are the types of videos that generate interest in your company and product. Let’s see….

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Vidyard

OCTOBER 14, 2015

You’ve probably heard the old marketers’ adage, “It’s cheaper to retain customers than to try to win new ones.”. Your customers, your audience, regular people who interact with you, and create content that can be used to champion your brand. Market your products in a real way. Use UGC to change your product…really.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

JANUARY 4, 2017

Every company has a target market, right? Whether it’s selling leather jackets to motorcycle riders, or flippers to scuba divers, knowing your audience is the first key to success. But what happens when you uncover an audience that you didn’t know you had? So how do you target this new breed of farmer?

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Trends in Resources Used for Video Production 1.7.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

DECEMBER 13, 2018

Audiences have more sophisticated tastes and expectations. Visit your prospect’s store Sales reps at the customer engagement software firm Listen360 like to capture “on the street” videos showcasing them interacting with their prospects’ stores. Pick a buddy and film each other’s videos.

Video Marketing 65

Video Marketing Examples Paid Search Agency Sales Qualified Leads 65

Vidyard

JUNE 9, 2017

Music is one of the most powerful catalysts for creating an emotional connection with your audience. Through custom score, composers can convey mixed moods and concepts that develop through the duration of a video. Choose music that will speak to your audience. from gnarly bay productions, Inc. Consider hiring a composer.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117