audience customer target Product Related Topics 
Sales Engine
FEBRUARY 25, 2016
Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. A new software product that the product manager says is “cool” Anything that happened more than two days ago Shameless self-promotion of your company or product or yourself A big sales deal that is all about the numbers.
Sales Engine
FEBRUARY 25, 2016
Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. A new software product that the product manager says is “cool” Anything that happened more than two days ago Shameless self-promotion of your company or product or yourself A big sales deal that is all about the numbers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Engine
MARCH 31, 2016
As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. These same brands are leading with product and brand rather than experience and utility.”
Sales Engine
DECEMBER 21, 2015
If you’re starting from ground zero, start with this simple calculation: Take the number of buyer personas you’ve identified as targets, multiply them by the number of buying stages you’ve identified, and multiply that by each unique issue or question to be addressed. But how much content do we actually need to generate the results we want?
Sales Engine
JUNE 13, 2016
Like any product or service a company offers, content must be the result of deliberate organizational focus, infrastructure, research, and planning. To create a productive and sustainable content operation, the sales and marketing departments must be on board. Business leaders must be convinced of the importance of content.
Sales Engine
MARCH 10, 2016
As that changed, so did the expectation within SEO that the content was relevant and targeted and had some originality and authority. Lemas: Writing and competing in competitive spaces all comes down to providing some form or differentiation or some sort of unique perspective, whether it’s in your product offering, customer service.
Sales Engine
JANUARY 25, 2016
For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.
Expert insights. Personalized for you.
136 
Let's personalize your content