Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Then he shows us how they adapted their product marketing in response to those insights across multiple marketing channels.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Step 2 – Target Your B2B Audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

OCTOBER 16, 2013

You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. A key focus area is your audience. Are your email campaigns targeting the right audience? Leads are useless to a sales organization unless they target the right kinds of buyers.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

JUNE 7, 2013

Make sure you’re targeting the right audience. The second reason why the marketing campaign shouldn’t always focus exclusively on leads is that you may not be targeting the right audience. Leads are useless to a sales organization unless they target the right kinds of buyers.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

SEPTEMBER 24, 2014

Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Facebook owns 20% of that audience’s online time. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

DECEMBER 3, 2014

Rather than push marketing messages they thought might work, Domino’s started to “listen” to their audience. For example, the company has used Splunk Enterprise marketing technology to monitor real-time sales around the world, allowing them to target customers in real time with promotions and unique campaigns. Pizza and payroll.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100