Chris Koch

MARCH 4, 2011

In fact, buyers are hungrier than ever for good ideas presented in an objective way that target their specific needs. That drives publishers to produce a lot of short content designed to reach the broadest possible audience (at least one online story about Apple per day for a technology pub, for example). The business model is broken.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

SEPTEMBER 9, 2011

We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. Share and Enjoy:

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 5, 2010

First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e., Your customer hates and avoids you. These aren’t the people you want talking to influencers and customers. And customers never read the releases. As in dead. Don’t do it anymore.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

MAY 14, 2010

Our subject matter experts (SMEs) are talking to customers. We’re seeing companies use social media to bring customers into the product and service development processes to collaborate on new ideas and improvements. We’re seeing companies use social media for customer support. What do you think? Anything to add?

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100