Remove audience customer target

Buzz Marketing for Technology

article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers.

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. It was easy for media agencies to find your target, and almost as simple to measure the response. Are you establishing a connection with the customer?

article thumbnail

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how!

article thumbnail

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Mainly do to the unique ways in which you can precisely target a specific ad down to the person’s profile. There are a variety of ways to syndicate content on your Fan page.

Facebook 100
article thumbnail

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. The most effective salespeople know that they need to skillfully facilitate that meeting so the sales process doesn’t stall or slow down due to lack of internal customers’ alignment.

article thumbnail

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted.

Facebook 100