B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

DECEMBER 12, 2014

Maybe they just got a design that they liked, not what fits their target audience and industry. ” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. I worked with a client to launch two new product lines.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Engage with customers, prospects, partners. Engagement increases customer intimacy.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

OCTOBER 28, 2014

Have your competitors missed some marketing opportunities – perhaps a niche target audience – that can give you an advantage? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 2, 2013

The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? You need to know your customers’ persona(s). ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. What is their story?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 8, 2012

Branding Exercises – Create a secret Pinterest board for branding “brainstorming” when creating a new brand for a new company or new product launch, or when doing a re-branding project for an “old brand.” Or, use several secret Pinterest boards to show several design concepts.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

DECEMBER 22, 2010

You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing. In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 20, 2009

Your values, vision and mission statement should be clear before you plan your marketing and create marketing messages for your target audiences. People today don’t just buy products and services based solely on features. If your materials convey your values, you will appeal to the right people with a more meaningful story.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?” They might also ask, “How is this product different than that of the competitors?”. What is first and foremost on their mind?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?” They might also ask, “How is this product different than that of the competitors?”. What is first and foremost on their mind?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. According to Google, 70% of those researching b-to-b products and services use video in making their decision. You did the research. You wrote the plan. Not so fast.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

JULY 8, 2015

They seemed to be a waste of time because they were full of self-promotional spammers hawking products, services and events. Automation helped people share their blog posts, product pages and events on LinkedIn Discussion Groups. Do you need help creating marketing content that adds value for your target audience?

Linkedin 100

Linkedin Work Management Marketing Management Planning 100