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FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Email nurture campaigns help you build affinity with both customers and prospects. Design reengagement campaigns.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Customer needs are a moving target, and so are personas.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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SEPTEMBER 24, 2023

The challenge is that fragmented intent doesn’t deliver targeted traffic. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Look for long-tail keywords, which are expanded and targeted phrases.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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SEPTEMBER 25, 2023

Sales only cares about hitting targets, by any means necessary.”). It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. Product marketers who develop go-to-market strategies and positioning.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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FEBRUARY 26, 2024

A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. Account-based advertising displays ads exclusively to specific job titles at your target accounts. What is an Ad Audience? What is Ad Targeting? What are Ad Units?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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NOVEMBER 27, 2023

Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.)

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216