Biznology

FEBRUARY 2, 2017

She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Ajay Gupta is a data innovator with big ideas for how the rest of us can get smarter with our prospecting and current customer marketing. Thanks, Laura! How satisfying. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing Advertising Agencies PointClear 80

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via ComputerWorld.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

MAY 13, 2016

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another.

Allocation 174

Allocation SIC PointClear Ideal Customer Profiles 174

ViewPoint

JULY 14, 2015

What if the target audience is wrong? In our experience here at PointClear, very few companies are getting it right. A salesperson's view of the customer is often one of someone in the later stages of the buying process. Likewise, marketing doesn't have the intimate personal view of the customer that sales gets to see.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

Heinz Marketing

APRIL 22, 2019

And I’m not the first person probably that said that to you and I’m sure you’ve said that’s to audiences too. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. And to some extent they’re automating bad processes.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

ViewPoint

JULY 11, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. You may have a target audience, but do you really understand your buyer? B2B Marketers Benefit from Customer Reviews. Learn the best ways to identify and request customer reviews. Via HubSpot.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. Audience: Business Executives and Marketing Leaders. But that’s content for another blog post.

Ning 40

Ning Paid Content Facebook Sales Management 40