Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences. When to use Custom Audiences.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

ConvertKit

DECEMBER 16, 2021

Enter Facebook Custom Audiences. By linking your email list with a custom audience on Facebook, you can be sure you’re always landing your ads in front of the right people at the right time. What is a Facebook Custom Audience? Facebook Custom Audiences versus Facebook Lookalike audiences.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Liveintent

FEBRUARY 8, 2022

Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help? Dynamic Audiences work hand-in-hand with LiveConnect tags.

Practices 71

Practices Top of Funnel Advertising Funnels Best Practices 71

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Want to know more?

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. Rather than start each campaign from scratch or tweak a bunch of targeting factors, Lookalike Audiences lets you base new ads on your existing audience. What is a Lookalike Audience, Anyway? Existing custom audiences. The result?

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? How Do You Create Lookalike Audiences?

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

ClearVoice

MAY 14, 2020

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. But in spite of those mental exercises, anyone who writes a piece of content often defaults to speaking to a broad and nebulous “audience” that could encompass consumers, colleagues, and random people on the Internet.

Work Management 112

Work Management Marketing Management Press Content 112

SEMrush

JUNE 21, 2019

What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns.

Intent 107

Intent Google Youtube Display 107

Bannerflow

JUNE 8, 2021

Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. As a major player at all levels – national, regional and local – and with all our titles, we have unique opportunities to reach out to audiences.

Advertising Agencies 89

Advertising Agencies Brand Identity Branding CTR 89

Versium

JANUARY 21, 2020

Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience. As most digital marketers know, you can build custom audiences within Facebook’s advertising platform. Experiencing low match rates on Facebook?

Facebook 81

Facebook Marketing Prospects Contact Marketing Advertisements 81

Benchmark Email

FEBRUARY 18, 2021

And while you may think that you understand your target audience like the back of your hand, as strategies change and businesses grow, so do their audiences. Next thing you know, your ideal audience is no longer who… The post How Well Do You Really Know Your Customers? Tips for Discovering Your Target Audience.

Tips 119

Tips Marketing & Strategy Business Marketing 119

Matchcraft

FEBRUARY 14, 2020

Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences. What is a Custom Intent Audience?

Intent 52

Intent CPA Cost per Acquisition Display 52

Adobe Experience Cloud Blog

DECEMBER 15, 2017

I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. The bad news? Let’s go back to that first stat for a second.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo CMO 134

Hubspot

NOVEMBER 29, 2019

Targeted content is an opportunity to reach audiences with a custom experience that's personalized to their interests. Businesses might incorporate smart targeting into their websites to make customers feel like their experience is tailored to their interests. That's smart targeting at work. What is Smart Targeting?

Marketing AI 99

Marketing AI Rules Amazon Marketing Qualified Leads 99

Bannersnack

AUGUST 9, 2022

8 minutes read The more you know about your customers, the more you can offer them exactly what they need. So what solutions are there to get to know your audience better without spending a fortune? The post [Webinar] How to Use Audience Research to Learn More About Your Customers appeared first on Creatopy Blog.

Webinar Metrics 52

Webinar Metrics Research Spending Examples 52

SEMrush

JULY 2, 2019

In this Weekly Wisdom, Hannah Moyer reviews how to use custom audiences to better target your potential customers and current customers on Facebook ads. She reviews creating audiences from data files and website traffic, using data for retargeting, creating lookalike audiences, choosing video audiences and much more.

Traffic 82

Traffic Facebook Video Marketing Ads 82

BenchmarkONE

SEPTEMBER 17, 2018

Google’s Custom Intent Audiences bring a whole new level of granularity to your targeting. Let’s define Google’s Custom Intent Audiences, and then we’ll share our step-by-step tips for getting the most out of this powerful tool. What Are Custom Intent Audiences? How to Use Google Custom Intent Audiences.

Intent 74

Intent Advertising Agencies Display Eye-Tracking 74

Convince & Convert

JUNE 17, 2013

Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. A useful customer profile (aka a persona ) is akin to a comprehensive how-to guide on reaching your ideal customers. How Customer Profiling Can Increase Sales.

Ideal Customer Profiles 167

Ideal Customer Profiles Profiling Work Management Marketing Management 167

Versium

DECEMBER 1, 2020

Create effective omnichannel outreach initiatives and highly reachable online audiences by leveraging data-enriched contact lists. Every organization is constantly accumulating data, either directly via in-person engagement or via transparent online digital touchpoints.

Contacts 80

Contacts Touchpoints Transparency Outreach 80

Porch Group Media

NOVEMBER 7, 2018

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories. According to Digital Air Strike, 77% of car buyers and 55% of auto service customers clicked on a Facebook ad because of an offer or promo. Target Acquisition Audiences Based on Your Best Customer Profile.

Advertising Agencies 53

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 53

ActiveDEMAND

FEBRUARY 22, 2017

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. Finding Lookalike Audiences. Who has bought?

Advertising Agencies 46

Advertising Agencies Paid Search Agency Ad Agencies Facebook 46

Content Standard

JANUARY 29, 2018

Your company would be nothing without its customers. Your company has a target audience, and you might have a sharp understanding of that customer relationship through buyer personas and audience research. Or perhaps a better term is clients. Or maybe members, if you’re a subscription-based service.

Merchandising 61

Merchandising Buyer Personas Stats Press 61

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

LeadSquared

NOVEMBER 27, 2013

Facebook is constantly rolling out new features to help businesses connect better with their audiences and customers. Things became a lot more effortless when they recently introduced the option for marketers to be able to add their Custom Audience right from their ‘Create an Ad’ tab.

Facebook 52

Facebook Ads Terms and Conditions Landing Pages 52

SnapApp

OCTOBER 17, 2017

It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right? . Not only did the campaign miss the mark, but it also created negative press for the brand (and it likely caused them to lose some customers, too). . Image source. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Brandfolder

OCTOBER 7, 2019

As creatives and marketers, it’s our job to help customers see the solutions to their problems, and in doing so change their lives for the better. But first we need.

Brand Identity 63

Brand Identity Branding Marketing & Strategy Creativity 63

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Prior to the interview, research the podcast, host, and typical audience. To captivate and engage the audience, focus on storytelling.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Because audiences today are savvy; they educate themselves. Plus, it’s a big win for staying ahead of the competition and making customers happy. The first step is understanding your audience.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. It’s a tough world out there.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

APRIL 23, 2024

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172