Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. This blend ensures that content is produced quickly and maintains the high-quality and unique touch that audiences crave.

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Marketing AI Content Marketing Enterprise Management Planning 92

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Can you describe Variety ’s audiences and how they influence the content you create?

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.

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Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. In addition, identifying your target audience and developing a bond with them go hand in hand.

Social Media 313

Social Media Social Marketing Planning Tips 313

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. You got this!

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

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Curation Top of Funnel Case Studies Case Study 59

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself. Offer Testimonials.

Education 120

Education Tactics B2B Marketing Practices 120

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Content Standard

DECEMBER 19, 2023

Instead, continue to produce high-quality, relevant content that resonates with your target audience. Adapt to the customer: Adapt your content strategy to address your audience’s changing needs and concerns during challenging times. Maintain human oversight for brand consistency and audience relevance.

Terms and Conditions 85

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 85

Salesforce Marketing Cloud

AUGUST 29, 2023

Throughout her career, she has shown a unique ability to connect with her audience on a personal level, delivering an innovative brand experience with each album, tour, and style change. She connects with her audience by sharing her personal experiences, opinions, and emotions — showing that she’s unafraid to be her true self.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Adobe Experience Cloud Blog

OCTOBER 15, 2018

This new era of marketing is all about storytelling and curating customer-centric content. Take on the Art of Storytelling. It is also the ability to engage your audience with thought leadership and content to help them learn and grow in their profession. Leadership (To Reach Across the Business). Final Thoughts.

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CMO Thought Leadership Curation Storytelling 134

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience. Effective content marketing is tailored to consumers.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Sprout Social

DECEMBER 16, 2020

They take storytelling to a new level. Or for a social team that does it all on their own, consider new tools you can use to visually tell a story and tap into similar feelings from your audience. By focusing on people—both behind their brand and in their audience—they’re creating an environment for customers to see themselves in.

Creativity 119

Creativity Curation Communities Storytelling 119

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 90

Social Media Media Content Storytelling 90

Litmus

FEBRUARY 8, 2024

The focus will (and should) shift from email volume to list quality and audience engagement. Brands embracing accessibility as a core value—not just a compliance issue—position themselves to connect with a broader audience and earn its trust and business. Building a high-quality subscriber list is key for deliverability.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve. This gets your gears turning.

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Storytelling Thought Leadership Ideal Customer Profiles Curation 61

Martech

NOVEMBER 13, 2023

“One of the responsibilities we have in being a licensing layer for the internet is that we have to connect, protect and celebrate both the storyteller — the buyer — and the creator on the other side,” Goodin explained. This seems to be a much more complex and fluid situation. ” Get MarTech!

User-Generated Content 75

User-Generated Content Paid Search Agency Advertising Agencies Generation 75

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. As noted in my book, The Power of Visual Storytelling , humans process visuals 60,000 times faster than text alone.

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Trends Google Storytelling Curation 149

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. With AI, you can amplify your content syndication marketing strategy , captivate your audience, and drive meaningful engagement that translates into B2B sales.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. What Is Demand Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. Branding defines your company’s values and sets expectations for your audience.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. Understanding audiences on global scale.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Content Standard

DECEMBER 27, 2018

As we continue to experiment and develop new social media content, we should be learning more about our audience and what sparks their interest. The initial change hit brands hard, but ensuing changes and additions to the platform made it clear that Instagram is focusing on storytelling. What That Means for 2019.

Social Media 111

Social Media Social Marketing Media Planning 111

Content Standard

JULY 28, 2016

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? million Instagram followers as of August 2018, Spotify has a unique opportunity with IGTV to connect directly with a massive owned audience.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Scoop.it

SEPTEMBER 22, 2020

The first step to creating engaging content for your emails is to understand your target audience. For example: If you run digital marketing courses, bigger chunk of your target audience would consist of students, marketing professionals, and entrepreneurs. Use the power of storytelling. Determine the objective of the emails.

Conversion 86

Conversion Optimization Content Curation 86

SocialPilot

MARCH 12, 2024

Key Takeaways: Strike a buzzword that your audience can relate to Deliver what your audience wants from your brand 4. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising.

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Advertising Agencies Brand Identity Branding Paid Search Agency 158