Scoop.it

DECEMBER 1, 2020

Social media marketing spends reached 13.3% of global marketing budgets in February 2020, the highest they’ve been for the last two years, and they’re expected to keep on increasing by 62% over the next five years. It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. Analyzing 150,000 Social Media Posts.

Curation 166

Curation Research Sample Click Rate 166

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most. Define your audience.

Curation 89

Curation Marketing Automation Services Content SMS 89

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Online editorial calendar for content marketing and social media planning. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Social media is about building connections.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Scoop.it

AUGUST 29, 2019

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? It primarily takes place online, with social media as the leading group of channels. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

xiQ

DECEMBER 15, 2021

Now that virtual event planning is the new normal and geography is moot, how does field marketing create compelling virtual experiences for their target audiences? Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. ” — Maximize Social Business.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. The best way to do this is to produce highly focused content that caters to a small segment of your audience. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ClearVoice

NOVEMBER 16, 2022

This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. The site is an audience research platform that also features blog posts written by Rand himself. You can also use the checklists, templates, and pre-built social media graphics shared by Kim.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Spiralytics

MARCH 27, 2024

The goal is to draw in and retain target audiences while achieving specific goals. Businesses today are becoming more reliant on online content to reach their audiences. They can be blog posts, articles, social media captions, website copies, etc. This is where thorough research skills come in.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. McKinsey B2B Research Report, Oct 2020). Since March 2020, digital interactions with sales reps went up by 41%.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Did you know there are countless ways to use AI in social media ?

Examples 78

Examples ROI Planning Work Management 78

Contently

JUNE 13, 2018

Even the savviest social users make common mistakes when managing a brand account. Plenty of brand accounts gain attention for their sass and engaging content , but the number of likes and retweets you get may not be a perfect representation of your true social impact. Ignoring dark social shares. Overvaluing vanity metrics.

Social Media 158

Social Media Paid Search Agency Companies Media 158

ClickZ

JULY 21, 2023

Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations. Source ) The application period for Open Call is open until August 18, 2023.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. These metrics are crucial for understanding who is dominating the conversation, how your audience feels about your competitors and, most importantly, how you stack up against them.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

RebelMouse

JUNE 7, 2018

New data from Pew Research Center shows that 95% of teens have access to smartphones, and 45% of that group says they're "constantly" online. Influencer marketing is quickly becoming a leading strategy for gaining the attention of the social ecosystem's massive audiences. Data from Pew Research Center.

Facebook 44

Facebook CMS Development Advertising Agencies Paid Search Agency 44

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

QuanticMind

JULY 13, 2020

Social Media Marketing is a necessity for any business, new or existing. Having accounts like Instagram, Facebook, and Twitter isn’t just about being visible to potential clients. However, if you’ve never used social marketing before, it might feel a little overwhelming and confusing. Creating and Curating Content.

Social Media 81

Social Media Social Marketing Marketing Strategy Marketing & Strategy 81

Sprout Social

APRIL 18, 2022

Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 103

Verticals Social Media Media Social Networks 103

SocialPilot

DECEMBER 6, 2023

Why should a business get you to consult on their social media strategy? Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. Let’s face it, in this day and age they’re also likely to check your social media channels.

Personalization 89

Personalization Brand Identity Branding Tips 89

ClickZ

JUNE 25, 2020

Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave?

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. ” Frequently Asked Questions What is the difference between traditional economics and behavioral economics?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Convert

JANUARY 16, 2023

Cutting out the middleman might be a good way to increase your profit margin but without good copy, your audience is unlikely to lighten their wallets. First, he writes a pre-sell engagement article where he touches upon the experiences of his audience. Their strategy resulted in 300% growth and cutting their Facebook budget in half.

Copywriting 52

Copywriting Curation Brand Identity Branding 52